As a communicator producing various publications, you do more than merely write text – you also need to make decisions about the typesetting and layout of the text you write. A great help with this type of information is research conducted by Colin Wheildon, former editor of Australia’s largest motoring publication. With one million readers, Wheildon wanted to maximize the effectiveness of his printed words.
Wheildon’s findings from several ‘hands-on’ tests by readers of type and layout, relate mainly to newspapers and magazines, which are typeset in columns:
(Although Colin Wheildon’s original book is out of print, a more recent version is available under the title: Type & Layout: are you communicating or just making pretty shapes? Author Colin Wheildon, publisher The Worsley Press, Melbourne, Australia, 2007.)
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