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Widows in printed text are not a problem

01 Jun, 2020 Writing and layout

As a communicator producing various publications, you do more than merely write text – you also need to make decisions about the typesetting and layout of the text you write. A great help with this type of information is research conducted by Colin Wheildon, former editor of Australia’s largest motoring publication. With one million readers, Wheildon wanted to maximize the effectiveness of his printed words.

 

Image: Examples of widows, orphans and runts in content.

Widows and orphans

Wheildon’s findings from several ‘hands-on’ tests by readers of type and layout, relate mainly to newspapers and magazines, which are typeset in columns:

  • Widow: A paragraph-ending line at the beginning of the following page or column, thus separated from the rest of the text. (It has a past but no future.) A widow can also be interpreted as 1-2 words at the end of a paragraph that run on to the next line, as shown above. I try to avoid leaving 1-2 words on a line to end a paragraph because, for instance with my newsletter, several such instances extend the length of the newsletter down the web page.
  • Purist editors hate ‘widows.’ However, Wheildon’s research found that a widow actually creates the benefit (to the editor) of encouraging the reader to continue to the next column or page. In the  research, no readers said they were offended by – or even aware of – widows.
  • Orphan: A paragraph-opening line that appears by itself at the bottom of a page or column, and is therefore separated from the rest of the text. (It has a future, but no past.)
  • Runt: A single word at the end of a paragraph, a ‘runt,’ is also considered a problem for the reader. It can be resolved by deleting a previous word in the sentence, or adding two or more words to the sentence to fill out the line further.

Best column width is 20-60 characters

  • 38% of readers found body text typeset wider than 60 characters (including spaces) hard to read. A further 22% indicated they probably wouldn’t read wide-measure body type even if they didn’t find it difficult to read.
  • 87% said they found extremely narrow measure hard to read, eg fewer than 20 characters.
  • 78% said they found cross headings useful, especially in long articles. None said they found cross headings unattractive or intrusive.
  • Jumps, where an article continues on a later page, really annoy readers. Around 83% didn’t bother to make the effort to jump to the later page/s.
  • 39% said that when they jumped to continue reading an article on another page, they realized they frequently didn’t return to the original page.
  • 77% were annoyed when body type jumped over an illustration or sub-heading contrary to the natural flow of reading, ie in the middle of a sentence or paragraph.

(Although Colin Wheildon’s original book is out of print, a more recent version is available under the title: Type & Layout: are you communicating or just making pretty shapes? Author Colin Wheildon, publisher The Worsley Press, Melbourne, Australia, 2007.)

About Kim Harrison – author, editor and content curator

Kim Harrison, Founder and Principal of Cutting Edge PR, loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in his books available from cuttingedgepr.com.

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