Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager, understand management issues from management’s perspective, talk like a manager (not use PR jargon) and to figuratively put yourself in the shoes of operational managers in looking at their problems.
Above all, you are proactive and assertive, prepared to insist that PR should be at the table when corporate decisions are being made: “Very few business decisions don’t require communication.”1 You will ensure that when business plans are drawn up, their communication implications are considered.
The pragmatic strategy for you as PR manager to be a leader is:
Success in influencing management attitudes can be measured in three informal ways:
In working with corporate leaders over several decades, legendary management consultant Peter Drucker concluded that the most effective managers apply 8 practices for turning decisions into reality:
They took responsibility for decisions, and considered that a decision wasn’t made until people knew:
You would be well advised to put the Drucker formula in a prominent place to remind you how to improve your effectiveness.
By Leandro Herrero CEO of The Chalfont Project. Building Remarkable Organisations and Social Movements powered by Viral Change
By Nicole Garrison A few years ago, virtual team meetings were common only for IT firms and startups. But COVID-19
[Framing of concepts is vital to successful leadership communication. Frames provide people with a quick and easy way to process