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What’s your viewpoint? Gain personal PR insights with these questions

01 Jun, 2020 Careers, Commentary

This article was originally published in 2015 and has been completely updated in 2020.

The PRoust Questionnaire.

Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the shadow of the impact of the COVID-19 pandemic, you might find this time a good opportunity for some light self-reflection.

The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. They have posted the responses from 25 prominent practitioners over the past couple of years. The questions provide a quick insight into a person’s interests and point of view, as well as their role, professional beliefs and values.

Now you can also answer these questions for yourself for your own bit of fun – and insights. See if your friends might like to try it as well.

The PRoust Questionnaire name as a form of interview has its origins in responses given by the French writer, Marcel Proust. The PR Conversations editors (and later on, I) have adapted the original idea with questions offering a communication perspective.

Marcel Proust


  1. What are your outstanding characteristics as a PR practitioner?
  2. What is your biggest fault as a PR practitioner?
  3. What is your favorite activity in PR?
  4. Why do you work in PR?
  5. What is your idea of PR bliss?
  6. What do you regard as the lowest depth of misery in PR?
  7. What qualities do you most admire in PR practitioners?
  8. What qualities do you most dislike in PR practitioners?
  9. Which organization do you think has great public relations?
  10. Which real, historical or fictional person or brand would you like to give a reputation makeover?
  11. Which PR club, association or group/s do you belong to—and why?
  12. What’s the best career decision you have ever made?
  13. What are the main skills and abilities do you think tomorrow’s PR leaders need?
  14. How would you describe the current state of public relations?
  15. What is your PR motto?

Top photo by Glenn Carstens-Peters on Unsplash.

About Kim Harrison – author, editor and content curator

Kim Harrison, Founder and Principal of Cutting Edge PR, loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in his books available from

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