This article was originally published in 2015 and has been completely updated in 2020.
If you are responsible for arranging work teams or committees, the thought has probably struck you: what is the most productive number of people to place in a team? Despite the humorous old saying that states you need a committee of one person for best results, having others in your team builds creativity and spreads the workload, allowing you to achieve your outcome faster and more effectively.
Often, we have little choice over how many people are on a committee or team we are involved with. We just have to accept those on the team by circumstance or because they represent larger stakeholder groups. I recall this problem as president of a State branch of my national PR association. I found that a larger number of people on the executive in theory added depth, but this only enabled some of the members to sit in the background and contribute little. They gained a useful addition to their CV while doing minimal work for their professional body.
Where the number in the work team is variable, the size of the group depends on the type of task the group is engaged in, the number of people who are available or relevant, the extent of specialist skills required and the urgency and importance of the task. A team of two or three people may be sufficient for a small project. On the other hand, if team members merely come together to discuss results, as in a sales team, a largish number isn’t a problem.
You can read the full article in a convenient Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under