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Ways your visual content will boost your blog posts

01 Jun, 2020 Visual communication

Anastasiia Polokhlyvets contributed this article:

Today, text-only posts in a blog don’t work well. As a result, this is the top problem to tackle for creating more engaging articles – and 73% of content creators agree. You can liven up your posts by adding bright and eye-catching visual content. In this article I’ll tell you more about what kinds of visual content are effective and trending currently.

7 types of visual content to boost your blog posts

Visual content is a must-have for any blog, and here is another fact to prove it: Our brain processes visual images 60,000 times faster than text. Mind boggling! Therefore, it is essential to choose the types of visuals to use for your blog posts.

  1. Animations and GIFs 

Various GIFs and animations are in trend nowadays. It’s an easy way to tell a story or demonstrate the capabilities of the product. And you can do that in a short time. If you don’t know what exactly to use, then try animation maker online. The service offers you 8,000-plus animated designs along with motion graphics, and over 4,000 pre-designed animated layouts to choose from. Anyone can create unique and professional visuals without any special skills required. Just follow the instructions and feel like a true designer.

2. Videos

Video is one of the most powerful ways to boost your marketing results:

  • organic traffic up by 157%
  • visitor time spent on the site up by 105%
  • conversion rate doubled.
  • According to YouTube statistics, people all over the world watch for a billion hours… EVERY DAY! Therefore, YouTube is a more compelling and faster way to get all the info about the topic. So, will you choose to watch a 2-minute video or read a 10-15 minute article? Yep, that’s what I mean. Videos is the content of the future available today. Just use it properly.

3. Infographics

Infographics are awesome. It’s much easier to create such a visual than you think. Yet, this kind of visual makes difficult concepts and data mountains simple. They are more accessible and easily digestible.

4. Data-driven images: charts, diagrams and graphs

If your post includes a lot of figures, comparisons and data surveys, then you should use charts, diagrams, and graphs in it. In this way you’ll help your readers to absorb the information. Besides, the visual content adds value to your blog and increases the number of backlinks.

 

5. Screenshots

Don’t forget to add some screenshots when showing reviews, surveys, and guides your product. This allows you to demonstrate and convey the features available more effectively. Yep, seeing is believing.

6. Memes

Memes are going to rescue your content from being too boring. Don’t think that memes are good just for entertaining posts. Memes can be useful even if your industry isn’t know for its excitement. Use funny memes to help your readers to relax and chuckle a little about the problem.

7. Quotes

There are lots of influencers with great ideas and thoughts. Using the quotes of popular people always works well. Yet, it’s not enough just write it in your post. Your readers aren’t likely to take much notice of it that way. But there is a way out for you. Just make the quote visual and eye-catching to appeal to the audience. This way you can be sure the quote will be read.

Final thoughts

If you want to take the blog to the next level and boost lead generation, then visual content is a must-have. Plain text doesn’t work enough anymore, no matter how cool and valuable your info is. So, it’s crucial to add visuals to boost your blog posts. People love images, animations, and videos and rightly so. So, add the visual content for its appealing impact on your readers and the way it helps them to absorb the data you have provided in your article.

About the author Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from cuttingedgepr.com.

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