Article Collection

Use this easy 5-step formula for more effective campaign messaging

01 Jun, 2020 Communication campaigns, Messaging

 

Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the most are the sponsorship proposals of up to 20-30 pages where the fee is not mentioned until the last page – on the basis that the selling process takes place progressively. In frustration, I used to go straight from the first page to the last page to decide if the full document was worth reading – because the fee being asked on the last page would determine whether the proposal was in the ballpark.

Similar woolly writing occurs in reports, emails, letters, white papers and marketing-based ebooks.

You can make efficient use of messaging for many purposes by using the formula below. It is also a good formula for writing an executive summary, which to many business decision makers is the most important part of a major document. If you have staff, you can get them to write their messaging in this way as well.

Use the versatile 5-step formula below for messaging in your campaign proposals to achieve better results.

You can read the full article in a convenient Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

Photo by Gary Butterfield on Unsplash.

If you enjoyed this article, we recommend this book

Communication Campaign Plans Communication Campaign Plans

About the author Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from cuttingedgepr.com.

Articles, Ideas & Information to boost your career