Direct mail expert, Alan Rosenspan, was recently asked, “Is direct mail really effective for reaching CEOs, CFOs, CIOs and CMOs?” He responded: “Of course you can do effective direct mail to the C-level. In fact, one might argue that’s the only form of marketing that really gets through to them.” So the answer is that you can use direct mail to reach senior executives effectively.
Alan’s website is worth visiting because it contains lots of good anecdotes and tips on direct marketing.
Another useful idea is to add a ‘P.S.” to the end of your direct mail letter. My article, “Add a ‘P.S.’ for more impact with marketing emails and letters,” explains this further.
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