This article was originally published in 2015 and has been completely updated in 2020.
Acerbic New York blogger BL Ochman has compiled a list of reasons why organizations should think carefully before plunging into the use of Twitter for marketing and communication activities. No doubt Ochman has seen what Donald Trump has done with Twitter, and she suggests being careful about using it as a corporate communication tool.
Image: Twitter logo.
“Should your company be on Twitter? Not necessarily. Top 10 reasons not to join Twitter:
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