Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations?
Firstly, there are three broad approaches to ethical dilemmas:
You can think about which approach or combination of approaches is most compatible with your organization’s values and policies. This will be helpful as a guide to making ethical decision-making policy.
In addition, these practical guidelines will help resolve ethical dilemmas:
This process should help you deal with ethical dilemmas.
By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are
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