Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations?
Firstly, there are three broad approaches to ethical dilemmas:
You can think about which approach or combination of approaches is most compatible with your organization’s values and policies. This will be helpful as a guide to making ethical decision-making policy.
In addition, these practical guidelines will help resolve ethical dilemmas:
This process should help you deal with ethical dilemmas.
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the
Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers
Effective teams are the key to the success of every organization. The right teams of professionals give organizations a higher