Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations?
Firstly, there are three broad approaches to ethical dilemmas:
You can think about which approach or combination of approaches is most compatible with your organization’s values and policies. This will be helpful as a guide to making ethical decision-making policy.
In addition, these practical guidelines will help resolve ethical dilemmas:
This process should help you deal with ethical dilemmas.
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event