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Research confirms the most important stakeholder group

01 Jun, 2020 PR planning, strategy, budgeting, Reputation, trust, stakeholder relations, Research findings

Recent research has proven that the most important stakeholders of large organizations are definitely employees – they come ahead of customers, suppliers, community groups, and especially far ahead of shareholders.

For his PhD research, Professor Nigel de Bussy from Curtin University in Western Australia, conducted a national study to identify the stakeholders who have the most impact on corporate financial performance.

He surveyed 626 Australian companies each employing more than 100 people to measure how well stakeholder orientation towards shareholders, employees, customers, suppliers and the community correlated with corporate financial performance.

Photo: Nigel de Bussy.

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About the author Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from

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