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Meeting with a potential sponsor for the first time

01 Jun, 2020 Sponsorship

A very positive sign is when a potential sponsor agrees to meet with you. The situation is usually that you have sent your proposal to a potential sponsor after you have researched their company, and in your proposal document you have shown that you understand them.

They usually don’t like to waste their time meeting people whose proposals are of no interest, so that’s a good start. All the same, don’t expect the meeting to run for much more than half an hour.

Don’t take unnecessary numbers of people to the initial meeting with a potential sponsor. At the most, take another person, and only then if they can add value to the meeting by talking intelligently or, for instance, if they have high-level contacts.

You need to use the meeting time efficiently. When a potential sponsor does agree to meet for the first time, plan carefully for the meeting. This is a basic point, but it is surprising how many people don’t do the basics.

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About the author Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from

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