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Many benefits you can offer sponsors

01 Jun, 2020 Sponsorship

Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as thought starters for you.

You can use the benefits in different combinations for different levels of sponsorship and different types of companies you are pursuing. Don’t take all the suggestions literally – you should use the list to spark further ideas that uniquely suit your own event.

Ensure you connect with people’s imagination

Don’t hold your creativity back by taking the event literally. Put yourself in the shoes of the target audience and think about what they experience and the relationships and connections that are formed in people’s minds and imaginations from the activity or event.

If you attend a sports or community event or concert, your support or interest doesn’t just start and stop when the event starts and stops. Your interest is continual; otherwise you would not be a fan. Therefore, in seeking sponsorship, think of ways in which you can create an ongoing connection between the event/brand and the supporter. You are the facilitator. This will be much more powerful than just focusing on the event itself, which is over all too soon. Nevertheless, you should continue to feature more traditional benefits as part of the package.

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About Kim Harrison – author, editor and content curator

Kim Harrison, Founder and Principal of Cutting Edge PR, loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in his books available from

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