One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues.
A bullet proof way to present a strategy to top management and the executive committee is to work to the formula below. James Lukaszewski, one of the most experienced US PR consultants says it is proven in use. Prepare, and if necessary, present, a document with the following format:
This is a structured approach leading to productive, focused planning. If you use it, you will be able to put robust recommendations for important strategies for decision making at the highest level.
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event
Effective communication is crucial for the success of any business. For the interaction of management and employees, business communication is