One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues.
A bullet proof way to present a strategy to top management and the executive committee is to work to the formula below. James Lukaszewski, one of the most experienced US PR consultants says it is proven in use. Prepare, and if necessary, present, a document with the following format:
This is a structured approach leading to productive, focused planning. If you use it, you will be able to put robust recommendations for important strategies for decision making at the highest level.
Image: World Economic Forum 'COVID Action Platform.' More details in the 'Resources' section below. The effects of the catastrophic COVID-19
If you want a high performing organization, you need to engage and inspire your middle managers. They are the key
Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who