One of the crucial tests for a communicator is how to win the approval of organizational decision makers for high-level recommended strategies, whether in the communication field or more general management. How to influence decision makers to support more of your strategies
A bullet proof way to present a strategy to top decision makers is to work to the following formula that Jim Lukaszewski, one of the most experienced US PR consultants says is proven in use.
Prepare, and if necessary, present, a document with the following format:
This is a structured approach leading to productive, focused planning. If you use it, you will be able to put robust recommendations for important strategies for decision making at the highest level.
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event