When you have a big, creative idea that you want to implement internally or externally, the idea can be hard to sell to decision makers.
This applies to big ideas for major external communication campaigns, for operational projects, and for internal programs dealing with significant issues like change management, safety, and employee health.
“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren, Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University. They are generally more comfortable with familiar concepts (‘status quo bias’).
Fortunately, you can take action to convince people your idea is worth pursuing.
You can read the full article in a convenient Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event