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How to sell your Big Idea to decision makers

01 Jun, 2020 Communication plans, Creativity and innovation

When you have a big, creative idea that you want to implement internally or externally, the idea can be hard to sell to decision makers.

This applies to big ideas for major external communication campaigns, for operational projects, and for internal programs dealing with significant issues like change management, safety, and employee health.

“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren, Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University. They are generally more comfortable with familiar concepts (‘status quo bias’).

Fortunately, you can take action to convince people your idea is worth pursuing.

Six tips to sell your innovative ideas

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About Kim Harrison – author, editor and content curator

Kim Harrison, Founder and Principal of Cutting Edge PR, loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in his books available from

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