When you have a big, creative idea that you want to implement internally or externally, the idea can be hard to sell to decision makers.
This applies to big ideas for major external communication campaigns, for operational projects, and for internal programs dealing with significant issues like change management, safety, and employee health.
“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren, Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University. They are generally more comfortable with familiar concepts (‘status quo bias’).
Fortunately, you can take action to convince people your idea is worth pursuing.
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