Article Collection

How to create a strong message strategy in campaigns

01 Jun, 2020 Communication campaigns, Messaging

Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns.

Key messages are the foundation of your communication strategy and should be used in all communication activity. They are not taglines. Key messages aren’t appropriate to be memorized and repeated word-for-word, but should be used as guidelines so they can be included naturally into conversations.

So what are key messages? They are the essence of what you wish to communicate, bearing in mind that communication is not about what you say or send; communication is about what the receiver perceives it to be and what they do with it.

You can read the full article in a convenient Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

If you enjoyed this article, we recommend this book

Communication Campaign Plans Communication Campaign Plans

About the author Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from cuttingedgepr.com.

Articles, Ideas & Information to boost your career