This article was originally published in 2015 and has been completely updated in 2020.
Making a presentation to an audience is a tough task for everyone. Introverts find it even tougher to handle the job than extraverts. As 40-50% of people are introverts, many find making presentations an uncomfortable, if not terrifying, experience. However, many introverts become outstanding presenters because they overcome their discomfort.
Here are some tips to help reserved speakers give effective presentations:
Decide on a clear objective in terms of what you want, and how to get it. Then you can base your whole presentation on that overall objective, giving your talk a firm structure. This makes it easier to lead to a logical ‘call to action’ (CTA) towards the end of your presentation (not repeated calls in the body of your presentation), which is the key to getting what you want from your audience. The final part of your presentation should be about the benefits that will result from people acting positively on your CTA. Get the timing right, as noted above. This is a powerful formula.
You can read the full article in a convenient Kindle collection of 11 top articles on business presentations for only $11.99 including tax. Click here to buy.
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under