Annual Communication Plans

$14.95

SHARE THIS
Facebook
Twitter
LinkedIn

How to get the results you want!

Your Special Knowledge Series Book

Do you want to write a top annual PR or communication plan that definitely wins approval from senior management and makes an impact for your organization?

This book provides you with helpful, detailed guidelines for achieving great results. You are guided step-by-step on how to write your annual corporate communication plan. The easy-to-read content is based on the cutting-edge insights gained during Kim Harrison’s three decades in corporate communication management and consulting.

Whether you’re a seasoned professional or are just getting started, you’ll find these generous 99 pages of information a wonderfully useful resource.

Description

Evidence shows that when you follow the guidelines in this book you will get great results. Here’s what purchasers have said:

I appreciate the material you put together immensely. I’ve been in the communication industry since 2000 and today work as communication director for a financial services firm. Reading as much as I have the time to do I must say that your material [in this annual communication plan book] cuts away the jargon and helps me educate my stakeholders really well.
Fredrik Skarheden
Stockholm, Sweden

What a great resource! It [the book on writing a top communication plan} is the best and most easy to digest information on PR planning I have come across. It is easy to read and has clear examples while being detailed enough to cover the topic entirely.
Jackson Jones
Canberra, Australia

Many thanks for selling me the book on creating a top PR plan. It is very interesting and contains a lot of useful information.
Huynh Minh Hung
Vietnam

This book brings together wide experience of annual communication planning in corporate comms, government and consulting. The content is ideal for use in small and large settings such as:

  • Strategic planning explained
  • Business and marketing
  • Entertainment and arts
  • Environment
  • Health
  • Non-profit
  • PR firms
  • Public interest and government
  • Safety and security
  • Social issues
  • Sponsorship
  • Sports

Contents:

  • Strategic planning explained
  • Typical annual communication planning process
  • Structure of an annual communication/PR plan
  • How to understand the operating environment with research and situation analysis
  • SWOT and PESTLE analysis
  • Risk analysis and management
  • How to avoid the traps and pitfalls of planning
  • 9 top ways to identify effective communication strategies
  • Follow good ethical principles
  • How to set effective goals and SMART objectives
  • Identify and prioritize key stakeholders
  • Bring corporate social media into play where relevant
  • Implementation of plans
  • Annual budgeting explained
  • Typical budget items
  • Sample budget summary and notes
  • Measurement and evaluation, including AMEC framework
  • How to promote the plan to stakeholders – persuading senior management
  • How to change the focus of others from the tactical to the strategic.

Annual Communication Plans

Annual Communication Plans

$14.95

Get awesome actionable insights delivered monthly to your inbox.

It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.

When you have provided your details, click on “Subscribe” and you will receive an email message from us asking you to confirm your subscription.

Name(Required)
Connections Newsletter

Monthly updates for you!

Get awesome actionable insights delivered monthly to your inbox.

It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.

"*" indicates required fields

Name*