Description
Evidence shows that when you follow the guidelines in this book you will get great results. Here’s what purchasers have said:
I appreciate the material you put together immensely. I’ve been in the communication industry since 2000 and today work as communication director for a financial services firm. Reading as much as I have the time to do I must say that your material [in this annual communication plan book] cuts away the jargon and helps me educate my stakeholders really well.
Fredrik Skarheden
Stockholm, Sweden
What a great resource! It [the book on writing a top communication plan} is the best and most easy to digest information on PR planning I have come across. It is easy to read and has clear examples while being detailed enough to cover the topic entirely.
Jackson Jones
Canberra, Australia
Many thanks for selling me the book on creating a top PR plan. It is very interesting and contains a lot of useful information.
Huynh Minh Hung
Vietnam
This book brings together wide experience of annual communication planning in corporate comms, government and consulting. The content is ideal for use in small and large settings such as:
- Strategic planning explained
- Business and marketing
- Entertainment and arts
- Environment
- Health
- Non-profit
- PR firms
- Public interest and government
- Safety and security
- Social issues
- Sponsorship
- Sports
Contents:
- Strategic planning explained
- Typical annual communication planning process
- Structure of an annual communication/PR plan
- How to understand the operating environment with research and situation analysis
- SWOT and PESTLE analysis
- Risk analysis and management
- How to avoid the traps and pitfalls of planning
- 9 top ways to identify effective communication strategies
- Follow good ethical principles
- How to set effective goals and SMART objectives
- Identify and prioritize key stakeholders
- Bring corporate social media into play where relevant
- Implementation of plans
- Annual budgeting explained
- Typical budget items
- Sample budget summary and notes
- Measurement and evaluation, including AMEC framework
- How to promote the plan to stakeholders – persuading senior management
- How to change the focus of others from the tactical to the strategic.
Annual Communication Plans
$14.95
