Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the most are the sponsorship proposals of up to 20-30 pages where the fee is not mentioned until the last page – on the basis that the selling process takes place progressively. In frustration, I used to go straight from the first page to the last page to decide if the full document was worth reading – because the fee being asked on the last page would determine whether the proposal was in the ballpark. You can take advantage of this easy 5-step formula for writing business proposals.
Similar woolly writing occurs in reports, emails, letters, white papers and marketing-based ebooks.
You can make efficient use of messaging for many purposes by using the formula below. It is also a good formula for writing an executive summary, which to many business decision makers is the most important part of a major document. You can get your team to write their messaging in this way as well.
Use this versatile 5-step formula below for writing better business proposals to achieve better results:
Try using this formula as a guide and you should find your messaging becomes more effective.
Photo by Gary Butterfield on Unsplash.
By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional
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