Use this book as a guide to achieve the results you want with your communication campaign! Perfect for internal and external campaigns.

Writing an effective communication campaign plan requires experience, expertise, good project management skills, and creativity. Take advantage of author Kim Harrison's 3 decades of experience in the center of PR action.

That’s why this book, "Communication Campaign Plans—How to write a winning communication plan," will be invaluable for you.

You get the knowledge, the information, and the frontline techniques needed to create a professional-quality communication campaign plan – in one convenient resource!

You are guided step-by-step through the stages of communication campaign plan development – with a dozen helpful and practical case studies from around the world.