A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder and more important than it might appear.
Experts from the MIT Sloan School of Management say being able to clearly define problems is the most under-rated skill in management. Their view is certainly consistent with the saying, “A problem well stated is a problem half solved.”
When confronted with problems, needs, issues or opportunities to be addressed in a campaign or your annual plan it is important you clearly define them so you can create the best solutions. The clarity of thought and direction created by the problem statement/s goes a long way to an effective communication project or program. If you don’t define them clearly, your response may be fuzzy and superficial.
The problems or issues may seem obvious initially, but quite often later they may prove to be complex, with several interrelated causes, so you will want to ensure you have got to their core. Therefore when you clearly define a problem at the start of the process you will save time and arguments later when considering the intended outcomes and strategy.
Arguments may arise because individual viewpoints are colored by the nature of the problem as it affects their area. For instance, interdepartmental committee representatives might be motivated by other reasons such as trying to minimize paying their fair share of the budget for the ensuing project. Those people will try to impose their point of view on the rest of the group, but might only address part of the problem. Thus it is important to reach agreement on the core problem. And it is important to document that agreement to reduce possible later fights about who was on board.
You can read the full article in a convenient Kindle collection of 12 top articles on annual communication planning and strategy for only $11.99 including tax. Click here to buy.
By Leandro Herrero CEO of The Chalfont Project. Building Remarkable Organisations and Social Movements powered by Viral Change ™.
By Nicole Garrison A few years ago, virtual team meetings were common only for IT firms and startups. But COVID-19
[Framing of concepts is vital to successful leadership communication. Frames provide people with a quick and easy way to process