Social media has changed the way people interact with one another in ways never thought imaginable. We can communicate and share with people all over the world, but this also needs etiquette. This article details some essential social media etiquette that individuals and organizations should follow to uphold their online reputation.
Read moreYou might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on it. I don’t get involved with it much at this stage because I am already fully committed without adding another layer to my existence. So much to do and so little time… Most communicators have similar problems with their time. They don’t get a chance to explore the latest ...
Read moreVisual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are visual. They like things that attract their eyes, like color and images. Make your business memorable with great images. No matter what your business or blog niche, images will only help. Grab them with a great image and then don't let them go. Reasons ...
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Influencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of increasing reach; raising awareness of the marketer’s brand, product or service; building engagement and driving business results (sales, donations, conversions, etc.) for their organization. This article explains how to find top social media influencers.
Read moreWhat are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool for website statistics, Google Analytics is free, reliable and (mostly) easy to use. Advanced ecommerce sites can benefit from heavy-duty, paid-for tools, but for PR work, Google Analytics lets you get all the key information about traffic levels and content popularity, and how people find your stories. 2. Google ...
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The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press release. It is not a dramatic change to the concept of a media release – more an improvement specifically catering for mobile and social media. The social media release is designed to maximize online value.
Read moreWith the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool. Here are 12 of the best free tools, each one of which I use in my own business. 1. Buffer Buffer is a great little app to help you send tweets and posts at ...
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Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service – and also about many individuals. This article will give you vital insights into what you can do to thoroughly check and act to boost your own personal online reputation.
Read moreIn addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the URL of your media release, which you should have ensured has been posted in your website. If the release contains some useful news, bloggers will comment something like: “XYZ Company announced in a news release today that they plan to ...
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People around the world have generally lost trust since the COVID pandemic arrived to haunt them. The annual Edelman Trust Barometer survey for 2021 found that trust in all the main sources of information dropped to record low levels. This article identifies causes as well as ways to counter loss of organizational trust during the pandemic.
Read moreMany organizations have had quite a shake-up due to the pandemic. As a result, some may have had to
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the
The global PR industry is dealing with a pandemic of its own - how to retain key talent, according
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