Social media

Social media etiquette to guide you

30 May, 2021 Social media

Social media has changed the way people interact with one another in ways never thought imaginable. We can communicate and share with people all over the world, but this also needs etiquette. This article details some essential social media etiquette that individuals and organizations should follow to uphold their online reputation.

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Use this generous raft of social media tools

01 Jun, 2020 Social media

You might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on it. I don’t get involved with it much at this stage because I am already fully committed without adding another layer to my existence. So much to do and so little time… Most communicators have similar problems with their time. They don’t get a chance to explore the latest ...

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5 reasons to add images to social media

01 Jun, 2020 Social media, Visual communication

Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are visual. They like things that attract their eyes, like color and images. Make your business memorable with great images. No matter what your business or blog niche, images will only help. Grab them with a great image and then don't let them go. Reasons ...

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How to find top social media influencers for your next campaign

01 Jun, 2020 Social media

Influencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of increasing reach; raising awareness of the marketer’s brand, product or service; building engagement and driving business results (sales, donations, conversions, etc.) for their organization. This article explains how to find top social media influencers.

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12 really useful digital tools for PR

01 Jun, 2020 Social media

What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool for website statistics, Google Analytics is free, reliable and (mostly) easy to use. Advanced ecommerce sites can benefit from heavy-duty, paid-for tools, but for PR work, Google Analytics lets you get all the key information about traffic levels and content popularity, and how people find your stories. 2. Google ...

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The social media release is designed to maximize online value

01 Jun, 2020 Media relations, Social media

The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press release. It is not a dramatic change to the concept of a media release – more an improvement specifically catering for mobile and social media. The social media release is designed to maximize online value.

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12 free social media tools to make your life easier

01 Jun, 2020 Social media

With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool. Here are 12 of the best free tools, each one of which I use in my own business. 1. Buffer Buffer is a great little app to help you send tweets and posts at ...

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How to lift your personal online reputation

01 Jun, 2020 Careers, Reputation, trust, stakeholder relations, Social media

Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service – and also about many individuals. This article will give you vital insights into what you can do to thoroughly check and act to boost your own personal online reputation.

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Ensure your URL is included in your media release

01 Jun, 2020 Media relations, Social media

In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the URL of your media release, which you should have ensured has been posted in your website. If the release contains some useful news, bloggers will comment something like: “XYZ Company announced in a news release today that they plan to ...

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Counter loss of organizational trust in these times

01 Jun, 2020 Reputation, trust, stakeholder relations, Social media

People around the world have generally lost trust since the COVID pandemic arrived to haunt them. The annual Edelman Trust Barometer survey for 2021 found that trust in all the main sources of information dropped to record low levels. This article identifies causes as well as ways to counter loss of organizational trust during the pandemic.

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