You might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on it. I don’t get involved with it much at this stage because I am already fully committed without adding another layer to my existence. So much to do and so little time… Most communicators have similar problems with their time. They don’t get a chance to explore the latest ...
Read moreVisual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are visual. They like things that attract their eyes, like color and images. Make your business memorable with great images. No matter what your business or blog niche, images will only help. Grab them with a great image and then don't let them go. Reasons ...
Read moreInfluencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of increasing reach; raising awareness of the marketer's brand, product or service; building engagement and driving business results (sales, donations, conversions, etc.) for their organization. The influencer marketing industry will be worth up to US$15 billion annually by 2022, up from around $8 ...
Read moreWhat are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool for website statistics, Google Analytics is free, reliable and (mostly) easy to use. Advanced ecommerce sites can benefit from heavy-duty, paid-for tools, but for PR work, Google Analytics lets you get all the key information about traffic levels and content popularity, and how people find your stories. 2. Google ...
Read moreThe social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press release. It is not a dramatic change to the concept of a media release - more an improvement specifically catering for mobile and social media. At the time of launch the change was considered quite dramatic, but technology has caught up over time since 2006, and the various components ...
Read moreWith the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool. Here are 12 of the best free tools, each one of which I use in my own business. 1. Buffer Buffer is a great little app to help you send tweets and posts at ...
Read moreTraditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service - and also about many individuals. After several aspects of online reputation are covered below, you can gain vital insights into what you can do to thoroughly check and act to boost your own personal online reputation. ...
Read moreIn addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the URL of your media release, which you should have ensured has been posted in your website. If the release contains some useful news, bloggers will comment something like: “XYZ Company announced in a news release today that they plan to ...
Read moreIn his keynote address at the recent New England Direct Marketing Association conference, Paul Gillin, author of The New Influencers, talked about the impact of social media. One of his key points was that 78% of consumers trust each other more than they trust advertising – which is why they read blogs and go to chat rooms etc. As social media usage is a dominant activity in society, consumers are using it to share ...
Read moreMaintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too soon. Using information from media releases and product promotions only goes so far – you still need to find and write attractive content. You have to understand your target audience and write posts that connect their needs to products or services of your organization or your client. Maintaining a ...
Read moreImage: World Economic Forum 'COVID Action Platform.' More details in the 'Resources' section below. The effects of the catastrophic COVID-19
If you want a high performing organization, you need to engage and inspire your middle managers. They are the key
Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who
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