Social media

Use this generous raft of social media tools

01 Jun, 2020 Social media

You might think I don’t write much about social media – and you would be right. I don’t profess to be great expert on it. I don’t get involved with it much because I already am fully committed without adding another layer to my existence. So much to do and so little time… Most communicators have similar problems with their time. They don’t get a chance to explore the latest innovations in social media. ...

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5 reasons to add images to social media

01 Jun, 2020 Social media, Visual communication

Above: The impact of an article on risk management is made more powerful by the simple, strong image. Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are visual. They like things that attract their eyes, like color and images. Make your business memorable with great images. No matter what your business or blog ...

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How to find top influencers for your next social media campaign

01 Jun, 2020 Social media

Photo by Iwona Castiello d'Antonio on Unsplash. Influencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of increasing reach; raising awareness of the marketer's brand, product or service; building engagement and driving business results (sales, donations, conversions, etc.) for their organization. The influencer marketing industry will be worth up to US$15 billion ...

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12 really useful digital tools for PR

01 Jun, 2020 Social media

By Mark Pack, formerly head of digital at MHP communications in the UK What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool for website statistics, Google Analytics is free, reliable and (mostly) easy to use. Advanced ecommerce sites can benefit from heavy-duty, paid-for tools, but for PR work, Google Analytics lets you get all the key information about ...

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The social media release is designed to maximize online value

01 Jun, 2020 Media relations, Social media

The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press release. It is not a dramatic change to the concept of a media release - more an improvement specifically catering for mobile and social media. At the time of launch the change was considered quite dramatic, but technology has caught up over time since 2006, and the various components ...

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12 free social media tools to make your life easier

01 Jun, 2020 Social media

By Anita Hovey With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the right tool. Here are 12 of the best free tools, each one of which I use in my own business. 1. Buffer Buffer is a great little app to help you send tweets ...

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How to lift your personal online reputation

01 Jun, 2020 Careers, Reputation, trust, stakeholder relations, Social media

Traditional communication strategies will enable the organization to build its reputation, but the internet throws the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service, and about many individuals. After several aspects of online reputation are covered below, you can gain vital insights into what you can do to thoroughly check and act to boost your own personal online reputation. Social media now provide a ...

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Ensure your URL is included in your media release

01 Jun, 2020 Media relations, Social media

In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the URL of your media release, which you should have ensured has been posted in your website. If the release contains some useful news, bloggers will comment something like: “XYZ Company announced in a news release today that they plan to ...

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People trust social media more than advertising

01 Jun, 2020 Social media

In his keynote address at the recent New England Direct Marketing Association conference, Paul Gillin, author of The New Influencers, talked about the impact of social media. One of his key points was that 78% of consumers trust each other more than they trust advertising – which is why they read blogs and go to chat rooms etc. As social media usage is a dominant activity in society, consumers are using it to share ...

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How to create an editorial calendar for your blog

01 Jun, 2020 Social media

Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too soon. Using information from media releases and product promotions only goes so far – you still need to find and write attractive content. You have to understand your target audience and write posts that connect their needs to products or services of your organization or your client. Maintaining a ...

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