Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure But Harvard Business School research demonstrates the value of reflection in helping people do a better job. Reflecting or thinking ...Read more
The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ And yet 'communicator' tends to imply low-level ...Read more
After intensive internal research, Google’s top management were shocked to realize that soft, general skills ranked ahead of STEM and tech skills for achieving stronger organizational performance. Studies by management consultants confirmed the findings. Find out in this article the key soft skills to strengthen in your work, and how you can learn the skills.
Positive psychology experts are finding that the frequency of small, positive acts is crucial in business and personal relationships. Psychologist John Gottman, author of several books on relationships, pioneered research on marriage, which suggested there is a ‘magic ratio’ of 5 to 1 in the effectiveness of positive and negative interactions. Prof. Gottman (photo at right) found that marriages are more likely to succeed when the couple’s interactions are near a 5 to 1 ...Read more
The COVID pandemic has opened up unexpected business opportunities for small PR firms. On one hand, large organizations have laid
Workplace communication has become a real challenge because the COVID-19 pandemic has shifted most workers to their homes in either
Nowadays, many employees feel left out by the changes in their work environment. Around the world, the work environment has