Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure. However, you will invariably find you are more productive when you pause to reflect for better results.Read more
The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ And yet 'communicator' tends to imply low-level ...Read more
After intensive internal research, Google’s top management were shocked to realize that soft, general skills ranked ahead of STEM and tech skills for achieving stronger organizational performance. Studies by management consultants confirmed the findings. Find out in this article the key soft skills to strengthen in your work, and how you can learn the skills.
Positive psychology experts are finding that the frequency of small, positive acts is crucial in business and personal relationships. Psychologist John Gottman, author of several books on relationships, pioneered research on marriage, which suggested there is a ‘magic ratio’ of 5 to 1 in the effectiveness of positive and negative interactions. Prof. Gottman (photo at right) found that marriages are more likely to succeed when the couple’s interactions are near a 5 to 1 ...Read more
Managing or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -