Research findings

Pause to reflect for better results

01 Jun, 2020 PR planning, strategy, budgeting, Project management, Research findings

Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure But Harvard Business School research demonstrates the value of reflection in helping people do a better job. Reflecting or thinking ...

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Research confirms the most important stakeholder group

01 Jun, 2020 PR planning, strategy, budgeting, Reputation, trust, stakeholder relations, Research findings

Research proves that the most important organizational stakeholders are definitely employees – they come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. The findings disprove the myth that shareholders are the most important stakeholders. Read this article to understand the importance of employees. It is available to you in a special Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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Are we communicators or public relations practitioners?

01 Jun, 2020 Commentary, Communication trends, Research findings

The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ And yet 'communicator' tends to imply low-level ...

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Soft skills of good communication and relationships essential to career success

01 Jun, 2020 Careers, Commentary, Research findings, Workplace relationships

Much of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior management realize 'soft' skills are more important qualities in the firm's top employees than tech skills. An article in the Washington Post quoted a post by eminent Professor Cathy Davidson discussing the Google findings. Davidson noted that in its first 15 years after being founded in 1998, Google sought ...

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A useful ratio for giving praise

01 Jun, 2020 Employee coaching, performance development, Employee engagement, experience, satisfaction, Employee recognition, Employee, manager feedback, Leadership role, Research findings, Workplace relationships

Positive psychology experts are finding that the frequency of small, positive acts is crucial in business and personal relationships. Psychologist John Gottman, author of several books on relationships, pioneered research on marriage, which suggested there is a ‘magic ratio’ of 5 to 1 in the effectiveness of positive and negative interactions. Prof. Gottman (photo at right) found that marriages are more likely to succeed when the couple’s interactions are near a 5 to 1 ...

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