Reputation, trust, stakeholder relations

Develop positive partner relationships before a crisis

01 Jun, 2020 Issues and crises, Reputation, trust, stakeholder relations

A partner is any organization with a role in aiding a crisis response. Partner relationships should be developed ahead of any crises so there is a solid foundation for well-coordinated work through each crisis. Employees are the most important stakeholders of all, but are a separate subject to discuss. Typical partners for your organization may be the police and fire and ambulance emergency service units, State emergency services, utilities, and health and medical authorities. ...

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Volatile levels of trust in societal institutions due to COVID-19

01 Jun, 2020 Reputation, trust, stakeholder relations

World Economic Forum author Rachel Botsman offered great insights 3 years ago in her article, "Who can you trust?" "Trust, the glue that holds society together, has shifted from institutional trust to a new form of distributed trust. Instead of flowing upwards to institutions, experts, authorities and regulators, it now flows horizontally to peers, friends, colleagues and fellow users...We have entered an age where individuals can have more sway than traditional institutions, and customers ...

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How to create and restore people’s trust in you at work

01 Jun, 2020 Reputation, trust, stakeholder relations

Trust is a person's willingness to accept vulnerability based upon positive expectations of the intentions or behavior of another, according to a widely-used definition of the concept. "Trust, the glue that holds society together...," article for the World Economic Forum by Rachel Botsman, 10 November 2017. "In a globalized, highly interconnected world, trust is more important than ever to business success and sustainability of the long term," as noted in the Gallup report on ...

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Win more favorable stakeholder opinions

01 Jun, 2020 Reputation, trust, stakeholder relations

Persuasion scientists Steve Martin and Noah Goldstein recently discussed two ways to use social psychology to influence people to form a favorable opinion of you and your organization or client. Firstly, a little self-deprecation goes a long way. Warren Buffett, probably the most admired businessman in the world, has been writing an annual letter to shareholders every year since he and his co-chairman, Charlie Munger, took over Berkshire Hathaway more than 50 years ago. ...

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Stakeholder relations management is a key skill

01 Jun, 2020 Reputation, trust, stakeholder relations

Effective management of relationships with stakeholders is crucial to resolving issues facing organizations. By using their influence, stakeholders hold the key to the business and social environment in which your organization operates and therefore its subsequent financial and operating performance. Thus the effective management of stakeholder relations should be an essential focus of PR and organizational activity. A stakeholder is any person, group or organization who can place a claim on an organization’s attention, ...

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CEO dilemma – vital spokesperson, but not trusted

01 Jun, 2020 Reputation, trust, stakeholder relations

Your CEO or your client’s CEO is obviously a key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on the reputation of their chief executive officer. ...

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Why blogs are effective for online reputation management

01 Jun, 2020 Issues and crises, PR and the internet, Reputation, trust, stakeholder relations

When a company is targeted online by a large volume of negative content about its brand, the company's reputation becomes endangered. A fast response is critical to deal with an issue like this, and that’s what makes blogs stand out compared to other options in the Online Reputation Management spectrum. Blogs and online reputation management To get your message out and begin circulating good news rather than bad around the internet, blogging is an ...

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Genuinely listening to stakeholders is more crucial than ever

01 Jun, 2020 Reputation, trust, stakeholder relations

Whatever your political views, there is no doubt there is much uncertainty around the world. In such a climate of uncertainty, employers and communicators need to revisit communication activities to adapt to these changes. This article reminds us that genuine listening to stakeholders is more crucial than ever. Recent disruptive experience has shown what happens when politicians and employers don’t listen to stakeholder concerns. Inequality leading to major disruption Despite a strong global economy ...

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Why trust is really important to your organization

01 Jun, 2020 Reputation, trust, stakeholder relations

  Trust is really important to us as individuals. We have all wondered at some stage, “How far can I trust this person to do the right thing?” But trust applies just as strongly to organizations. Trust allows people to rely on others without feeling obliged to protect themselves with legal precautions at every turn. Trust between organizations depends greatly on the history of interactions between them or on word of mouth about their ...

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