Reputation, trust, stakeholder relations

Use stewardship techniques to safeguard relationships with your long-term stakeholders

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Since many communication activities are short-term, we tend to move on and forget some of our most important stakeholders who will continue to be important. Good relationship management is required. Read in this article how you can safeguard your ongoing relationships with key stakeholders. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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Strategic opportunity to increase people’s trust in your organization

01 Jun, 2020 Reputation, trust, stakeholder relations

Please remember that the levels of trust described here relate to life before the coronavirus struck the world. Therefore, these Edelman survey findings don't necessarily fully represent views of people who have been affected since the first half of 2020...something to follow up. “Corporate reputation and trust are a company’s most important assets.” This view is widely held throughout the business world. Trust and reputation are inextricably entwined. They are the sum of various ...

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Dilemma about CEOs – vital spokesperson, but not trusted

01 Jun, 2020 Reputation, trust, stakeholder relations

Public relations professionals are faced with a dilemma. Your CEO or your client’s CEO is obviously key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on ...

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Research confirms the most important stakeholder group

01 Jun, 2020 PR planning, strategy, budgeting, Reputation, trust, stakeholder relations, Research findings

Research proves that the most important organizational stakeholders are definitely employees – they come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. The findings disprove the myth that shareholders are the most important stakeholders. Read this article to understand the importance of employees. It is available to you in a special Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

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How your corporate reputation may be your biggest financial asset

01 Jun, 2020 Reputation, trust, stakeholder relations

Reputation is worth trillions in the marketplace! Your organizational reputation may be intangible, but it has vital financial value as an asset. How can such an intangible concept be vital? Reputation can be the key reason people will support your organization: "People's willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of their products," according to Kasper ...

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How to lift your personal online reputation

01 Jun, 2020 Careers, Reputation, trust, stakeholder relations, Social media

Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service - and also about many individuals. After several aspects of online reputation are covered below, you can gain vital insights into what you can do to thoroughly check and act to boost your own personal online reputation. ...

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How to build your corporate reputation

01 Jun, 2020 Reputation, trust, stakeholder relations

Main components of corporate reputation Corporate reputation is the overall estimation in which an organization is held by its internal and external stakeholders based on the organization’s past actions and probability of its future behavior, according to Dr Charles Fombrun, a leading international authority on corporate reputation. Professor Tom Watson goes even further and supports a definition based on predictability -  corporate reputation is the sum of predictable behaviors, relationships and two-way communication undertaken ...

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Research reveals the most important stakeholder group

01 Jun, 2020 PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. For his PhD research, Professor Nigel de Bussy, head of the business school at Curtin University in Western Australia, conducted a national study to identify the stakeholders who have the most impact on corporate financial performance. He surveyed financial managers of 626 companies, employing 100 employees ...

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Asking key questions will improve outcomes from stakeholder relationships

01 Jun, 2020 Interpersonal communication, Reputation, trust, stakeholder relations

Whether you are a communication staffer or external consultant, the relationship model advocated by Susan Scott, top US executive coach and author of Fierce Conversations, creates great results. It is a very effective tool to connect with clients and management to achieve deeper mutual understanding. It involves listening, building trust and creating rapport that will develop top relationships between you and your internal and external stakeholders. Identify the issue First step in this model ...

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