Reputation, trust, stakeholder relations

How your corporate reputation may be your biggest financial asset

21 Jul, 2017 Reputation, trust, stakeholder relations

Reputation is worth trillions in the marketplace! Your organizational reputation may be intangible, but it has vital financial value as an asset. How can such an intangible concept be vital? Reputation can be the key reason people will support your organization: "People's willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of their products," according to Kasper ...

Read more

Trusted sources of information to use – Edelman 2017 Trust Barometer survey results

06 Apr, 2017 Reputation, trust, stakeholder relations

Surveys tell us that global trust has been plunging. The annual Edelman Trust Barometer 2017 reported on these changes. CEO credibility is at a record low and trust of the media at a record low. Who can be trusted? The Edelman international survey told us what we already knew – trust around the world has been plunging in recent times for many reasons. Rather than diving deep down here into an inquest, you can ...

Read more

CEO dilemma – vital spokesperson, but not trusted

02 Mar, 2017 Reputation, trust, stakeholder relations

Your CEO or your client’s CEO is obviously a key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on the reputation of their chief executive officer. ...

Read more

Win more favorable stakeholder opinions

02 Mar, 2017 Reputation, trust, stakeholder relations

Persuasion scientists Steve Martin and Noah Goldstein recently discussed two ways to use social psychology to influence people to form a favorable opinion of you and your organization or client. Firstly, a little self-deprecation goes a long way. Warren Buffett, probably the most admired businessman in the world, has been writing an annual letter to shareholders every year since he and his co-chairman, Charlie Munger, took over Berkshire Hathaway more than 50 years ago. ...

Read more

Genuinely listening to stakeholders is more crucial than ever

01 Mar, 2017 Reputation, trust, stakeholder relations

Whatever your political views, there is no doubt there is much uncertainty around the world. In such a climate of uncertainty, employers and communicators need to revisit communication activities to adapt to these changes. This article reminds us that genuine listening to stakeholders is more crucial than ever. Recent disruptive experience has shown what happens when politicians and employers don’t listen to stakeholder concerns. Inequality leading to major disruption Despite a strong global economy ...

Read more

Stakeholders key to resisting the onslaught of fake news and false ‘facts’

01 Mar, 2017 Media relations, Reputation, trust, stakeholder relations

The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information, but the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main difference now is most likely the use of the internet. Not only is biased news and commentary available in traditional media but even more is all around us on the internet. ...

Read more

How to reach influencers

01 Mar, 2017 PR and the internet, Reputation, trust, stakeholder relations

Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder has emerged – the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they ...

Read more

Stakeholder feedback is crucial for setting direction

01 Mar, 2017 Leadership and managerial communication, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Inequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...

Read more

How to calculate the value of stakeholders

01 Mar, 2017 Reputation, trust, stakeholder relations

In a previous article, “Stakeholder relations management is a key skill,” a matrix was developed to show how you can calculate a numerical value or rating for each stakeholder in order to prioritize multiple stakeholders. The number simply was the aggregate of numbers calculated by the rating of a stakeholder against several criteria or attribute, as in the matrix below. Stakeholder Criteria Desirable stakeholder attribute Numerical importance of attribute Stakeholder position Access to decision ...

Read more

Dilemma about CEOs – vital spokesperson, but not trusted

01 Mar, 2017 Reputation, trust, stakeholder relations

Public relations professionals are faced with a dilemma. Your CEO or your client’s CEO is obviously key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on ...

Read more

Articles, Ideas & Information to boost your career

Join 5000+ subscribers to our free newsletter and get awesome communication tips delivered monthly direct to your inbox.

Read the latest newsletter