Reputation is worth trillions in the marketplace! Your organizational reputation may be intangible, but it has vital financial value as an asset. How can such an intangible concept be vital? Reputation can be the key reason people will support your organization: "People's willingness to buy, recommend, work for and invest in a company is driven 60% by their perceptions of the company, and only 40% by their perceptions of their products," according to Kasper ...
Read moreSurveys tell us that global trust has been plunging. The annual Edelman Trust Barometer 2017 reported on these changes. CEO credibility is at a record low and trust of the media at a record low. Who can be trusted? The Edelman international survey told us what we already knew – trust around the world has been plunging in recent times for many reasons. Rather than diving deep down here into an inquest, you can ...
Read moreYour CEO or your client’s CEO is obviously a key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on the reputation of their chief executive officer. ...
Read morePersuasion scientists Steve Martin and Noah Goldstein recently discussed two ways to use social psychology to influence people to form a favorable opinion of you and your organization or client. Firstly, a little self-deprecation goes a long way. Warren Buffett, probably the most admired businessman in the world, has been writing an annual letter to shareholders every year since he and his co-chairman, Charlie Munger, took over Berkshire Hathaway more than 50 years ago. ...
Read moreWhatever your political views, there is no doubt there is much uncertainty around the world. In such a climate of uncertainty, employers and communicators need to revisit communication activities to adapt to these changes. This article reminds us that genuine listening to stakeholders is more crucial than ever. Recent disruptive experience has shown what happens when politicians and employers don’t listen to stakeholder concerns. Inequality leading to major disruption Despite a strong global economy ...
Read moreThe US election result in 2016 suddenly focused us on the major problems caused by the spread of false information, but the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main difference now is most likely the use of the internet. Not only is biased news and commentary available in traditional media but even more is all around us on the internet. ...
Read moreMedia relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder has emerged – the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they ...
Read moreInequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...
Read moreIn a previous article, “Stakeholder relations management is a key skill,” a matrix was developed to show how you can calculate a numerical value or rating for each stakeholder in order to prioritize multiple stakeholders. The number simply was the aggregate of numbers calculated by the rating of a stakeholder against several criteria or attribute, as in the matrix below. Stakeholder Criteria Desirable stakeholder attribute Numerical importance of attribute Stakeholder position Access to decision ...
Read morePublic relations professionals are faced with a dilemma. Your CEO or your client’s CEO is obviously key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on ...
Read moreBias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under