The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main difference now is most likely the use of the internet. Not only is biased news and commentary available in traditional ...
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Success in crisis management depends largely on how quickly and accurately your organization communicates with its stakeholders. By using their influence, stakeholders hold the key to the environment in which your organization operates and therefore its subsequent financial and operating performance. Developing a stakeholder relations management strategy around crisis simulations will be a great help to guide the corporate actions when a crisis does hit. This allows you to plan stakeholder communication for crises.
Read moreMany people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...
Read moreMedia relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they are very ...
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What exactly is a corporate reputation? How important is it? What is it worth? Isn’t it only an intangible, ‘feel-good’ concept? Corporate reputation is an invaluable asset with significant impact on your organization’s bottom line. Accordingly, in simple terms, a good corporate reputation is vital to your organization, and is even more important internally and externally during the COVID-19 pandemic.
Read moreWhen I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...
Read moreInequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...
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Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion and influence are more than instinct – you can use it by appealing to some fundamental human drives and needs. There is no doubt that influencing people to like you leads to better business relationships and results.
Read moreDeveloping trust in someone can be more subtle than we realize. Researchers from North Western University in the United States recently found that trust development can begin even before people meet or learn about one another’s professional reputation or social status. To some degree, at least, the placing of trust is not the result of a deliberate assessment, but of subconscious cues. The cues seem to be based partly on Cialdini’s principle of social ...
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You can calculate the importance of a stakeholder by developing a matrix to calculate a numerical value or rating for them. The overall rating of each stakeholder is the simply the total calculated by rating the stakeholder against several criteria or attributes.
Read moreCommunication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO)
COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain
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