Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they are very ...
Read moreSuccess in crisis management depends largely on how quickly and accurately your organization communicates with its stakeholders. Stakeholders have something at risk, and therefore something to gain or lose as a result of your organization’s activity. By using their influence, stakeholders hold the key to the environment in which your organization operates and therefore its subsequent financial and operating performance. During a crisis your organization has to look at itself from your stakeholders’ perspective ...
Read moreWhen I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...
Read moreInequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...
Read moreWhat exactly is a corporate reputation? How important is it? What is it worth? Isn't it only an intangible, 'feel-good' concept? The answer: Corporate reputation is an invaluable asset with significant impact on an organization’s bottom line. It is even more important internally and externally during the COVID-19 pandemic. Corporate reputation defined After reviewing 5,885 articles on reputation, Veh, Gobel & Vogel (2018) note "there is no agreement on one definition" of corporate reputation. ...
Read moreDeveloping trust in someone can be more subtle than we realize. Researchers from North Western University in the United States recently found that trust development can begin even before people meet or learn about one another’s professional reputation or social status. To some degree, at least, the placing of trust is not the result of a deliberate assessment, but of subconscious cues. The cues seem to be based partly on Cialdini’s principle of social ...
Read more
You can calculate the importance of a stakeholder by developing a matrix to calculate a numerical value or rating for them. The overall rating of each stakeholder is the simply the total calculated by rating the stakeholder against several criteria or attributes.
Read moreHow credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...
Read morePlease remember that the levels of trust described here relate to life before the coronavirus struck the world. Therefore, these Edelman survey findings don't necessarily fully represent views of people who have been affected since the first half of 2020...something to follow up. “Corporate reputation and trust are a company’s most important assets.” This view is widely held throughout the business world. Trust and reputation are inextricably entwined. They are the sum of various ...
Read morePublic relations professionals are faced with a dilemma. Your CEO or your client’s CEO is obviously key spokesperson, but international surveys consistently find CEOs are not trusted. What can we do about this dilemma? CEO reputation is important to an organization’s success and is one of its most valuable and competitive assets, according to Weber Shandwick and KRC’s 2015 global online survey, which found that on average 45% of a company’s reputation depended on ...
Read moreThe COVID pandemic has opened up unexpected business opportunities for small PR firms. On one hand, large organizations have laid
Workplace communication has become a real challenge because the COVID-19 pandemic has shifted most workers to their homes in either
Nowadays, many employees feel left out by the changes in their work environment. Around the world, the work environment has
Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each.