Reputation, trust, stakeholder relations

Stakeholders key to resisting the onslaught of fake news and false ‘facts’

01 Jun, 2020 Media relations, Reputation, trust, stakeholder relations

The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information. This problem continued to increase with the advent of the coronavirus. But the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main difference now is most likely the use of the internet. Not only is biased news and commentary available in traditional ...

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Prepare ahead for stakeholder communication during a crisis

01 Jun, 2020 Issues and crises, Reputation, trust, stakeholder relations

Success in crisis management depends largely on how quickly and accurately your organization communicates with its stakeholders. Stakeholders have something at risk, and therefore something to gain or lose as a result of your organization’s activity. By using their influence, stakeholders hold the key to the environment in which your organization operates and therefore its subsequent financial and operating performance. During a crisis your organization has to look at itself from your stakeholders’ perspective ...

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Use information and stakeholder relationships to benefit from office politics

01 Jun, 2020 Annual communication plans, Interpersonal communication, Reputation, trust, stakeholder relations, Workplace relationships

Many people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...

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How to reach influencers

01 Jun, 2020 PR and the internet, Reputation, trust, stakeholder relations

Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they are very ...

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Why a good corporate reputation is vital to your organization, especially during COVID-19

01 Jun, 2020 Reputation, trust, stakeholder relations

What exactly is a corporate reputation? How important is it? What is it worth? Isn't it only an intangible, 'feel-good' concept? The answer: Corporate reputation is an invaluable asset with significant impact on an organization’s bottom line. It is even more important internally and externally during the COVID-19 pandemic. Corporate reputation defined After reviewing 5,885 articles on reputation, Veh, Gobel & Vogel (2018) note "there is no agreement on one definition" of corporate reputation. ...

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How to win top level support for your communication role

01 Jun, 2020 Careers, Managing upwards, Proving PR value, Reputation, trust, stakeholder relations

When I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...

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Stakeholder feedback is crucial for setting direction

01 Jun, 2020 Leadership and managerial communication, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Inequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...

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How credible and trusted are different spokespersons?

01 Jun, 2020 Business management, Media relations, Reputation, trust, stakeholder relations

How credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...

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Building trust through subtle cues

01 Jun, 2020 Reputation, trust, stakeholder relations

Developing trust in someone can be more subtle than we realize. Researchers from North Western University in the United States recently found that trust development can begin even before people meet or learn about one another’s professional reputation or social status. To some degree, at least, the placing of trust is not the result of a deliberate assessment, but of subconscious cues. The cues seem to be based partly on Cialdini’s principle of social ...

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How to calculate the value of stakeholders

01 Jun, 2020 Reputation, trust, stakeholder relations

In a previous article, “Stakeholder relations management is a key skill,” a matrix was developed to show how you can calculate a numerical value or rating for each stakeholder in order to prioritize multiple stakeholders. The number simply was the aggregate of numbers calculated by the rating of a stakeholder against several criteria or attributes, as in the matrix below. Stakeholder Criteria Desirable stakeholder attribute Numerical importance of attribute Stakeholder position   Access to ...

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