Proving PR value

Gain more executive support for the comms role

01 Jun, 2020 Proving PR value

Too many senior executives don’t understand the good value of organizational communication, and therefore they don’t have a good opinion of the value of  communicators, according to a survey of 300 UK senior executives from companies with 1000+ employees. In view of this, it is essential to gain more executive support for the comms role.

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Become more influential in your corporate communication role

01 Jun, 2020 Careers, Managing upwards, Proving PR value

Influence at work is an elusive quest. We all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential, but most of us grapple with the right formula for success. Here's how you can become more influential in your corporate communication role. Julie O’Neil conducted a fascinating study of 309 US corporate PR practitioners to determine what factors contribute most to ...

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How to create better communication value for business units

01 Jun, 2020 Annual communication plans, PR management, PR planning, strategy, budgeting, Proving PR value

Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most senior management is located, and therefore communicators tend to give more attention to corporate influences. But the bulk of revenue is generated by the business or operating units. Therefore, it is important for you to know how to create better communication value for business units.

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Proving the value of your PR work

01 Jun, 2020 Proving PR value

One of the toughest tasks we face as a PR professional is proving the value of our work. Research overwhelmingly shows that PR is worth many times its cost to employers and clients. But PR professionals often overlook promoting this worth. We are too busy working on behalf of others to do a soft sell on our own behalf. But no one else will promote the worth of our role, so we need to ...

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