Proving PR value

Proving the $ value of your communication

01 Jun, 2020 Communication plans, PR measurement, Proving PR value

One of the most difficult things we face as communicators is how to prove the value of our work. The value of much that we do is subjective; it is not measurable, or at least not easily measurable. However, experience shows that more is measurable than may first appear to be the case. Plan ahead to calculate the base level A vital action for measuring the value of communication is to plan ahead to ...

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Internal communication starved of resources: Here’s how you can gain more funding

01 Jun, 2020 Internal communication, PR planning, strategy, budgeting, Proving PR value

The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational results Involvement – knowing their opinion is heard and is respected. High employee engagement creates around 22% higher organizational ...

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Make the case in support of corporate PR value

01 Jun, 2020 Careers, Proving PR value

Every professional communicator is surrounded by people who don’t understand communication. Executives from operations, accounting, finance, administration, HR, legal, sales and marketing really don’t understand the PR function. Clients usually don’t understand, either. Should this concern you? Yes, indeed. When other people don’t understand your professionalism, then they under-estimate your value. You will find they think PR is easy – because you make it look easy. You do the hard work out of sight ...

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Too many senior executives don’t understand the good value of PR: Here’s how you can gain more executive support

01 Jun, 2020 Proving PR value

Recent (undated) research by Releasd found too many communicators fail to get senior executives to understand the good value of PR, and therefore they don’t have a good opinion of our value. Releasd surveyed 300 senior executives from UK companies with 1,000+ employees, and found: 20% of senior executives didn’t understand what the acronym “PR” means. 37% of senior executives didn’t have a good understanding of what the Comms function does within their business. ...

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Become more influential in your corporate PR role

01 Jun, 2020 Careers, Managing upwards, Proving PR value

Influence at work is an elusive quest. As communicators we all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential, but most of us grapple with the right formula for success. Julie O’Neil conducted a fascinating study of 309 US corporate PR practitioners to determine what factors contribute most to the organizational influence of corporate public relations practitioners, and what ...

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