PR planning, strategy, budgeting

Communicate about the 5 big organizational questions

01 Jun, 2020 Internal communication, PR management, PR planning, strategy, budgeting

Organizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the changed priorities are during difficult periods. The global financial crisis was clearly one of those times - and now the world is dealing with a pandemic health crisis. What sort of information is important to communicate during difficult times? It is important to get back to fundamentals and to ...

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PR objectives more important than ever

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Most PR practitioners are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother in cases when an activity is repeated every year, or when senior managers direct something to be done at short notice or when the need for the project seems blindingly obvious. However, it is best for several reasons to ensure you set objectives before embarking on an activity. The whole ...

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Stakeholder feedback is crucial for setting direction

01 Jun, 2020 Leadership and managerial communication, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Inequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth. However, the conclusion in 2020 is that community trust continued to be maintained in Asia and the Middle East, but not in developed markets, where income inequality is now the more important factor. A majority of respondents in every developed market do not believe ...

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How to fix a bad decision

01 Jun, 2020 PR management, PR planning, strategy, budgeting

A bad decision in planning and execution of our communication activity is something all communicators dread. But how do we recognize when we have made a bad decision and what do we do when we realize it? Obviously some decisions are more important than others. Minor poor decisions can easily be corrected but major poor decisions need more attention because they could derail a project. The viability of key decisions can also affect our ...

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‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

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Ask key questions to reach best solutions in business

01 Jun, 2020 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Turn the focus from tactical to strategic for better value

01 Jun, 2020 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting, Proving PR value

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to create better communication value for business units

01 Jun, 2020 Annual communication plans, PR management, PR planning, strategy, budgeting, Proving PR value

Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most senior management is located, and therefore communicators tend to give more attention to corporate influences. But the bulk of revenue is generated by the business or operating units. These units are in the frontline where the customers are, but unfortunately some operational managers hardly ever get a visit ...

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Nine key elements for building a top annual communication plan

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...

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