PR planning, strategy, budgeting

Boost for measurement – the weakest area in communication

01 Jun, 2020 PR measurement, PR planning, strategy, budgeting

Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: Integrated Evaluation Framework The Association for Measurement and Evaluation of Communication (AMEC) has produced a valuable resource - its Integrated Evaluation Framework. This free interactive tool shows you how to align communication objectives with organizational objectives; establish a plan; and measure the outputs, outtakes, outcomes and impact of your work. The process gives you ...

Read more

Optimize use of your most important messages

01 Jun, 2020 PR measurement, PR planning, strategy, budgeting, Writing and layout

Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, Cutting Edge PR e-News, emailed me last week to ask my advice on this. There is no easy way around this issue. With a given budget, the best a communicator can do is to make the most effective use of available resources. One way to do this is to tightly target your information material. Content ...

Read more

How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

Read more

You can use VUCA analysis for better issue management

01 Jun, 2020 Annual communication plans, Issues and crises, PR planning, strategy, budgeting

VUCA analysis has become a trendy term in some management circles, especially in the finance sector. VUCA is an acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity, and is used to describe key characteristics of the external environment. It is another analytical tool that can be used in issue management. Some knowledge of VUCA factors is valuable to communicators. Apart from considering these factors in your own communication plans, you will impress senior management ...

Read more

Research reveals the most important stakeholder group

01 Jun, 2020 PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. For his PhD research, Professor Nigel de Bussy, head of the business school at Curtin University in Western Australia, conducted a national study to identify the stakeholders who have the most impact on corporate financial performance. He surveyed financial managers of 626 companies, employing 100 employees ...

Read more

Clearly define problems to reach best solutions

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

Read more

Make the most of SWOT analysis for communication planning

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

SWOT analysis is widely used in strategic planning and is a powerful tool for assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. This article explains how to develop a robust SWOT analysis to suit your needs. The article is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

Read more

How to make a top strategy presentation

01 Jun, 2020 Managing upwards, PR management, PR planning, strategy, budgeting

One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues. How to make a top strategy presentation A bullet proof way to present a strategy to top management and the executive committee is to work to the formula below. James Lukaszewski, one of the most experienced US PR consultants says it is proven in use. ...

Read more

Ensure your campaign is legitimate with stakeholders

01 Jun, 2020 Communication campaigns, PR planning, strategy, budgeting

Gain legitimacy for your campaign by confirming the support of key stakeholders before you take your plans to a wider audience. Don’t wait until later – do it upfront. This article outlines what you can do to gain support from key stakeholders before a campaign.

It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

Read more

Setting goals and objectives makes your PR planning more effective

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

Knowing how to set goals and objectives for your communication activities is vital because it enables you to prove the value of your work. This article explains how to write SMART objectives, with many helpful examples to guide your thinking. This article is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

Read more

Articles, Ideas & Information to boost your career