PR planning, strategy, budgeting

How to reduce bias in your planning and decisions

21 Jan, 2022 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture. It helps to know how to reduce bias in your planning and decisions, even for apparently simple decisions. Research suggests this is about 75% of the time!

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How to set communication goals and objectives to make your planning more effective

02 Sep, 2021 Personal productivity, PR planning, strategy, budgeting

Knowing how to set communication goals and objectives in your strategic planning is vital because it enables you to prove their tangible value. This article explains how to write goals and SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.

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Why your PR strategy requires an Agile approach

24 Jun, 2021 PR planning, strategy, budgeting, Project management

In this challenging era, it’s crucial to develop adaptable business strategies, including PR strategy. This article explains the reasons why your PR strategy requires an Agile approach for project management to be as effective as possible.

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Good communication is vital for effective organizational strategy

29 Aug, 2020 PR planning, strategy, budgeting

Astute communication planning is a key contributor to successful organizational strategy. A corporate strategy is not successful until it reaches target audiences through good communication.

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Communication planning should directly support organizational strategic planning for best results

21 Aug, 2020 PR planning, strategy, budgeting

Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with the work? However, planning is essential to achieve better results. The most valuable aspect of planning is that you control activity based on the plan. This article explains how to make communication planning directly support organizational strategic planning for best results.

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Organizational strategic planning explained for communicators

17 Aug, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals.

Finally, you assess which activities are feasible within available budget funding. This communicator’s quick guide to organizational strategic planning will give you valuable insights into the process.

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VUCA analysis for issue planning and management is a valuable tool

01 Jun, 2020 Annual communication plans, Issues and crises, PR planning, strategy, budgeting

VUCA analysis has become a trendy term in some management circles. VUCA is an acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity, and is used to describe key characteristics of the external environment. It is a valuable analytical tool, so use VUCA analysis for better issue planning and management.

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Pause to reflect for better results

01 Jun, 2020 PR planning, strategy, budgeting, Project management, Research findings

Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure. However, you will invariably find you are more productive when you pause to reflect for better results.

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Clearly define problems to reach best solutions

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

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Content analysis will enable you to make the most of your important messages

01 Jun, 2020 PR measurement, PR planning, strategy, budgeting, Writing and layout

Communicators are always under pressure to produce results despite limited resources. With a given budget, the best a communicator can do is to make the most effective use of available resources. One way to do this is to tightly target your information material. Content analysis is a simple, no-cost way to check that you are focusing on the messages that matter. This will enable you to make the most of your important messages.

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