PR planning, strategy, budgeting

Why your PR strategy requires an Agile approach

24 Jun, 2021 Media relations, PR planning, strategy, budgeting, Project management

In this challenging era, it’s crucial to develop adaptable business strategies, including PR strategy. This article explains the reasons why your PR strategy requires an Agile approach for project management to be as effective as possible.

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Astute communication planning leads to better organizational strategy

29 Aug, 2020 PR planning, strategy, budgeting

As a communication profession, we can’t have it both ways. On one hand we want to be represented and respected at the highest levels in our organization. But on the other hand, the PR activities that 82% of senior operatives say they most commonly undertake include copywriting and editing, which is at the same rate undertaken by junior staff (83%), according to a 2020 State of the Profession survey. The two biggest challenges for ...

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How to make communication planning directly support organizational strategic planning

21 Aug, 2020 PR planning, strategy, budgeting

Why plan? Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with it? However, planning is essential to achieve better results. The most valuable aspect of planning is that you control activity based on the plan. There are several other good reasons for committing to plan, as Prof. Anne Gregory notes in her book, Planning and Managing Public Relations Campaigns: Planning ...

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The communicator’s quick guide to organizational strategic planning

17 Aug, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...

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Solve workplace problems with a positive approach

01 Jun, 2020 PR management, PR planning, strategy, budgeting, Project management

When things go wrong, or potentially wrong, managers and supervisors tend to be critical and look for scapegoats. They don't think about future solutions for problems. I was involved in this type of situation a couple of times myself when I was Corporate Affairs Manager at Western Power – fortunately as a beneficiary in the following case: When Operations had messed up their operational(!) response to a hurricane, they managed to divert attention by ...

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Pause to reflect for better results

01 Jun, 2020 PR planning, strategy, budgeting, Project management, Research findings

Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure But Harvard Business School research demonstrates the value of reflection in helping people do a better job. Reflecting or thinking ...

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Boost for measurement – the weakest area in communication

01 Jun, 2020 PR measurement, PR planning, strategy, budgeting

Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: Integrated Evaluation Framework The Association for Measurement and Evaluation of Communication (AMEC) has produced a valuable resource - its Integrated Evaluation Framework. This free interactive tool shows you how to align communication objectives with organizational objectives; establish a plan; and measure the outputs, outtakes, outcomes and impact of your work. The process gives you ...

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Use stewardship techniques to safeguard relationships with your long-term stakeholders

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Since many communication activities are short-term, we tend to move on and forget some of our most important stakeholders who will continue to be important. Good relationship management is required. Read in this article how you can safeguard your ongoing relationships with key stakeholders. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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You can use VUCA analysis for better issue management

01 Jun, 2020 Annual communication plans, Issues and crises, PR planning, strategy, budgeting

VUCA analysis has become a trendy term in some management circles, especially in the finance sector. VUCA is an acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity, and is used to describe key characteristics of the external environment. It is another analytical tool that can be used in issue management. Some knowledge of VUCA factors is valuable to communicators. Apart from considering these factors in your own communication plans, you will impress senior management ...

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