PR planning, strategy, budgeting

How to set PR goals and objectives to make your planning more effective

02 Sep, 2021 Personal productivity, PR planning, strategy, budgeting

Knowing how to set goals and objectives in the planning of your communication activities is vital because it guides you in implementing activities and enables you to prove their tangible value. This article explains how to write SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.

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Why your PR strategy requires an Agile approach

24 Jun, 2021 PR planning, strategy, budgeting, Project management

In this challenging era, it’s crucial to develop adaptable business strategies, including PR strategy. This article explains the reasons why your PR strategy requires an Agile approach for project management to be as effective as possible.

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Good communication is vital for effective organizational strategy

29 Aug, 2020 PR planning, strategy, budgeting

Astute communication planning is a key contributor to successful organizational strategy. A corporate strategy is not successful until it reaches target audiences through good communication.

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Communication planning should directly support organizational strategic planning for best results

21 Aug, 2020 PR planning, strategy, budgeting

Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with the work? However, planning is essential to achieve better results. The most valuable aspect of planning is that you control activity based on the plan. This article explains how to make communication planning directly support organizational strategic planning for best results.

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Organizational strategic planning explained for communicators

17 Aug, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals.

Finally, you assess which activities are feasible within available budget funding. This communicator’s quick guide to organizational strategic planning will give you valuable insights into the process.

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Solve workplace problems with a positive approach

01 Jun, 2020 PR management, PR planning, strategy, budgeting, Project management

When things go wrong, or potentially wrong, managers and supervisors tend to be critical and look for scapegoats. They don't think about future solutions for problems. I was involved in this type of situation a couple of times myself when I was Corporate Affairs Manager at Western Power – fortunately as a beneficiary in the following case: When Operations had messed up their operational(!) response to a hurricane, they managed to divert attention by ...

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Pause to reflect for better results

01 Jun, 2020 PR planning, strategy, budgeting, Project management, Research findings

Pausing to reflect during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for reflection, especially when competitive pressures are escalating. Usually the imperative is to work harder. The communication/public relations role is a classic example of a role always under time pressure. However, you will invariably find you are more productive when you pause to reflect for better results.

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Boost for measurement – the weakest area in communication

01 Jun, 2020 PR measurement, PR planning, strategy, budgeting

Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: Integrated Evaluation Framework The Association for Measurement and Evaluation of Communication (AMEC) has produced a valuable resource - its Integrated Evaluation Framework. This free interactive tool shows you how to align communication objectives with organizational objectives; establish a plan; and measure the outputs, outtakes, outcomes and impact of your work. The process gives you ...

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Use stewardship techniques to safeguard long-term stakeholder relationships

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is resolved. Yet some of those stakeholders will continue to be important to us. Good relationship management is required. You can use stewardship techniques to safeguard relationships with your long-term stakeholders

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How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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