PR planning, strategy, budgeting

Are biased decisions damaging your results?

15 Nov, 2019 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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You can now clearly show how communication adds to business value

15 Nov, 2019 PR planning, strategy, budgeting, Proving PR value

One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving our value is one of the most important issues confronting practitioners. Responding to this need, a practical Communication Value Circle framework has been developed, which helps communicators to explain the ‘big picture’ about their role and demonstrate how it adds measurable value to the organization. All too often, senior ...

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Internal communication starved of resources: Here’s how you can gain more funding

15 Nov, 2019 Internal communication, PR planning, strategy, budgeting, Proving PR value

  The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational results Involvement – knowing their opinion is heard and is respected. High employee engagement creates around 22% higher ...

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Clearly define problems to reach best solutions

21 Feb, 2018 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

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Boost for measurement – the weakest area in communication

22 Jan, 2018 PR measurement, PR planning, strategy, budgeting

Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: Integrated Evaluation Framework The Association for Measurement and Evaluation of Communication (AMEC) has produced a great resource - its Integrated Evaluation Framework. This free interactive tool shows you how to align communication objectives with organizational objectives; establish a plan; and measure the outputs, outtakes, outcomes and impact of your work. The process gives you ...

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How to write a super-quick mission statement for your new PR firm or corporate PR department

12 Oct, 2017 Annual communication plans, PR consulting, PR planning, strategy, budgeting

If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...

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Turn the focus from tactical to strategic for better value

06 Apr, 2017 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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A strategic approach to annual budgeting

02 Mar, 2017 Annual communication plans, PR planning, strategy, budgeting

Annual corporate PR budgeting is a complex process requiring a skillful balance of many factors. This article summarizes a practical approach to developing a corporate PR budget. A sample annual corporate PR budget and budget notes are included at the end of the article. It is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax.Click here to buy

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Make communication central to achieving your organization’s mission

02 Mar, 2017 Annual communication plans, PR planning, strategy, budgeting

Your organizational mission statement should be about the core solutions your leaders believe you provide in society. A mission statement applies to any large or small business entity. Read in this article some great examples of mission statements and the key role communication plays. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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Thinking strategically will increase the value of your communication role

01 Mar, 2017 Annual communication plans, Careers, PR planning, strategy, budgeting, Proving PR value

Studies show communication is a highly valued function in organizations – but only if the head of PR manages strategically. The single greatest determining factor of excellence is having the expertise required of a strategic manager. Read in this article how to generate strategic value. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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