Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers attend to their employer brand because it attracts the best applicants for their job openings. Employer branding is how an organization improves its corporate identity, corporate image, and reputation, particularly among target employees. It helps the organization attract the best talents and skills to its workforce. A corporate identity or corporate image is how ...
Read moreCoronavirus-era lockdowns have forced us all to re-evaluate where we work and how we maintain a healthy work-life balance. As unlikely as widespread remote work might have seemed two years ago, this option now defines the work experience of PR professionals the world over. But as lockdown procedures ebb while the vaccine rollout progresses, PR and other organizational managers will be asking whether to return to the office or not. The answer will depend ...
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Impromptu speaking in business settings can be the most important and influential verbal communication you will ever undertake. This applies in face-to-face and virtual discussions; and internally as well as externally. However, I have seen people botch this too often. It is all-too-easy to fall into the trap of thinking the agenda doesn’t involve you directly, but the talk may swing your way. Not making a worthwhile contribution, even with informal remarks, can cause executive management or clients to doubt your effectiveness, which may obstruct your career progress.
Read moreThe COVID pandemic has opened up unexpected business opportunities for small PR firms. On one hand, large organizations have laid
Workplace communication has become a real challenge because the COVID-19 pandemic has shifted most workers to their homes in either
Nowadays, many employees feel left out by the changes in their work environment. Around the world, the work environment has
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