Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers attend to their employer brand because it attracts the best applicants for their job openings. Employer branding is how an organization improves its corporate identity, corporate image, and reputation, particularly among target employees. It helps the organization attract the best talents and skills to its workforce. A corporate identity or corporate image is how ...
Read moreCoronavirus-era lockdowns have forced us all to re-evaluate where we work and how we maintain a healthy work-life balance. As unlikely as widespread remote work might have seemed two years ago, this option now defines the work experience of PR professionals the world over. But as lockdown procedures ebb while the vaccine rollout progresses, PR and other organizational managers will be asking whether to return to the office or not. The answer will depend ...
Read moreImpromptu speaking in business settings can be the most important and influential verbal communication you will ever undertake. This applies in face-to-face and virtual discussions; and internally as well as externally. However, I have seen people botch this too often. They either don't prepare sufficiently for the meeting (especially internally), or they may not speak up. It is all-too-easy to fall into the trap of thinking the agenda doesn't involve you directly, but the ...
Read moreBad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the
Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers
Effective teams are the key to the success of every organization. The right teams of professionals give organizations a higher
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