PR management

The wider leadership potential of the effective public relations manager

01 Jun, 2020 Careers, Leadership role, PR management, Proving PR value

Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager, understand management issues from management’s perspective, talk like a manager (not use PR jargon) and to figuratively put yourself in the shoes of operational managers in looking at their problems. Above all, you are proactive and assertive, prepared to insist that PR should ...

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How to improve the communication skills of managers across your organization

01 Jun, 2020 Internal communication, Leadership and managerial communication, PR management, PR planning, strategy, budgeting

It is important for all managers to communicate well with their team members because the manager accounts for at least 70% of the variance in employee engagement scores across business units. When you improve the communication skills of managers across your organization, you improve employee engagement levels as well – a key indicator of better operational performance.

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How to soften the blow for those who miss out on a job application

01 Jun, 2020 PR management

  A successful job application creates euphoria for the winning applicant. But how best to handle the unsuccessful candidates? There are always many more of them than successful candidates. The attitude of external applicants can affect your organization's reputation. The attitude of internal candidates can affect their productivity and the work culture. What to do? A failed job application generates strong feelings of disappointment, and can be a painful blow to a person’s self ...

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Strengthen your PR management skills

01 Jun, 2020 PR management

What you need to be a good leader Leadership is the process of directing and influencing the tasks of group members. Leadership must involve other people – staff or followers. It is the act of working with and through others to achieve objectives. Self-confidence is not the real secret of leadership. The more essential ingredient is confidence in other people. Leadership involves motivating others to produce their finest efforts and channeling those efforts in ...

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Learn how you can successfully confront others

01 Jun, 2020 PR management, Workplace relationships

We all know when there is a need to confront others, but many of us are afraid to do it. We may not have done it well in the past or we don’t like head-to-head confrontations. It is a disturbing thing to do. It takes us out of our comfort zone. It is always an emotional experience. However, if we don’t act, the problem could magnify; it could put our job in jeopardy; or ...

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Smart ways to create more productive meetings

01 Jun, 2020 PR management

How much time have you spent in meetings where people told you what you already knew? Or the same old things were discussed despite being covered at a previous meeting? Have you found some people don’t part with information in meetings when they should? And have you attended meetings that were intended to lead to decisions, but the meeting failed to produce those decisions? The team at Influence at Work have used their experience ...

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Turn the focus from tactical to strategic for better value

01 Jun, 2020 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting, Proving PR value

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to fix a bad decision

01 Jun, 2020 Business management, PR management, PR planning, strategy, budgeting

A bad decision in planning and execution of communication activity is something we all dread. But how do we recognize when we have made a bad decision and what do we do when we realize it? So, how do we fix a bad decision? And how do we avoid a bad decision?

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Do your staff know what business strategies their work supports?

01 Jun, 2020 PR management

Although engaged much of the time in day-to-day tasks, most communicators believe we are making a significant contribution to the achievement of our organization’s goals. Through communication, we like to think we can also point managers in the right direction. But how can we specifically check if employees understand how their work contributes to organizational outcomes? Well, we can ask them…And we can ask ourselves… How to find out if staff know if their ...

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Soft skills of good communication and relationships essential to career success

01 Jun, 2020 Careers, Commentary, Research findings, Staff recruitment, Workplace relationships

After intensive internal research, Google’s top management were shocked to realize that soft, general skills ranked ahead of STEM and tech skills for achieving stronger organizational performance. Studies by management consultants confirmed the findings. Find out in this article the key soft skills to strengthen in your work, and how you can learn the skills.

 

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