PR management

Learn how you can successfully confront others

01 Jun, 2020 PR management, Workplace relationships

We all know when there is a need to confront others, but many of us are afraid to do it. We may not have done it well in the past or we don’t like head-to-head confrontations. It is a disturbing thing to do. It takes us out of our comfort zone. It is always an emotional experience. However, if we don’t act, the problem could magnify; it could put our job in jeopardy; or ...

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Smart ways to create more productive meetings

01 Jun, 2020 PR management

How much time have you spent in meetings where people told you what you already knew? Or the same old things were discussed despite being covered at a previous meeting? Have you found some people don’t part with information in meetings when they should? And have you attended meetings that were intended to lead to decisions, but the meeting failed to produce those decisions? The team at Influence at Work have used their experience ...

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Turn the focus from tactical to strategic for better value

01 Jun, 2020 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting, Proving PR value

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to fix a bad decision

01 Jun, 2020 PR management, PR planning, strategy, budgeting

A bad decision in planning and execution of our communication activity is something all communicators dread. But how do we recognize when we have made a bad decision and what do we do when we realize it? Obviously some decisions are more important than others. Minor poor decisions can easily be corrected but major poor decisions need more attention because they could derail a project. The viability of key decisions can also affect our ...

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Do your staff know what business strategies their work supports?

01 Jun, 2020 PR management

Although engaged much of the time in day-to-day tasks, most communicators believe we are making a significant contribution to the achievement of our organization’s goals. Through communication, we like to think we can also point managers in the right direction. But how can we specifically check if employees understand how their work contributes to organizational outcomes? Well, we can ask them…And we can ask ourselves… How to find out if staff know if their ...

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How to develop strategic communication capability

01 Jun, 2020 Annual communication plans, PR management, Proving PR value

Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their capabilities. Your team needs to  be across the use of digital technology and social media. Corporate communication and PR consulting both require plenty of energy, but that energy needs to be directed at the right level. It needs to start with taking a strategic ...

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What’s the ideal number of people in a work team or committee?

01 Jun, 2020 PR management

If you are responsible for arranging work teams or committees, you have probably wondered what is the most productive number of people to place in a team. Despite the humorous old saying that you need a committee of one person for best results (think Albert Einstein!), having others in your team builds creativity and spreads the workload, allowing you to achieve your outcome faster and more effectively. Often we have little choice over how ...

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Workers love these 8 magic comments

01 Jun, 2020 Interpersonal communication, PR management

Everyone wants to feel they are valued, to see themselves in a positive light. This is a fundamental human motivation proven by research. People are prepared to contribute more if they feel they are achieving something worthwhile. Eight magic phrases are music to our ears! You don’t have to be a manager or supervisor to say them; you can show leadership as a fellow worker. (Some people say employers exploit this type of motivation ...

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What’s the ideal number of people in your campaign team or committee?

01 Jun, 2020 Communication campaigns, PR management, Project management

A team’s output is so often affected by the number of team members. Yet this issue is seldom discussed. You need enough people for a good range of ideas, but not too many to bog down meetings with side issues. This article outlines the ideal number of team members.

It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to create better communication value for business units

01 Jun, 2020 Annual communication plans, PR management, PR planning, strategy, budgeting, Proving PR value

Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most senior management is located, and therefore communicators tend to give more attention to corporate influences. But the bulk of revenue is generated by the business or operating units. These units are in the frontline where the customers are, but unfortunately some operational managers hardly ever get a visit ...

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