"I’m sorry you were offended"..."I’m sorry you feel that way." What's wrong with these two apologies? They are not real apologies at all, just a slippery way of dodging responsibility for the problem they caused. Instead, the 'apologies' should have been along the lines of "I’m sorry my behavior offended you" and "I'm sorry I made you feel that way." These apologies show you are taking responsibility for the matter. It's a big difference. Taking ...
Read moreLofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations? Ethical systems Firstly, there are three broad approaches to ethical dilemmas: The utilitarian (teleological) approach, which focuses on consequences or what action will be best for the most people. It requires people to consider all alternatives and the consequences of their actions. “The ends justify the means.” Advocacy (deontological) ethics is about rules and ...
Read moreEmployers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key
Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers,