Organizations of all sizes have been obliged to go through the ignominious and fraught process of issuing a public apology. Some do it well, some have mixed success and some are terrible. Failure to understand how apologies work can be costly. Taking responsibility should be the approach when an apology is required.
Read moreLofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations? Ethical systems Firstly, there are three broad approaches to ethical dilemmas: The utilitarian (teleological) approach, which focuses on consequences or what action will be best for the most people. It requires people to consider all alternatives and the consequences of their actions. “The ends justify the means.” Advocacy (deontological) ethics is about rules and ...
Read moreManaging or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
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