Sound legal advice is essential for building a successful business. Whether you’re an established firm or you’re just starting your small business journey, you need to be able to get good advice from a business lawyer or from free business and legal resources online. Research has shown that business owners who use good legal services to obtain professional advice are much more likely to succeed because they are reducing the chances of incurring unnecessary ...
Read moreOne of the big issues for PR consultants is to determine how worthwhile it is to spend time and effort on a potential new client. Will they waste your time or will you win the business? A useful formula can help with this.It is the MAD FU formula, which stands for: Money Authority Desire Fit Urgency Having been a senior consultant in a top PR firm for several years, plus running my own consultancy ...
Read more"Show me the money!", as Tom Cruise kept saying in the movie Jerry Maguire. In my view, the preparation of invoices and billing of clients is probably the most important task of a PR consultant. You can't run a successful business until you have a satisfied client and a readily paid invoice to feed those hungry mouths and pay service providers. Last week a PR firm emailed an invoice to me only one hour ...
Read moreIf you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...
Read moreResearch shows employees are your most important stakeholder group. They have the power to drive your operations forward or to
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the
Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers
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