PR consulting

4 ways to make your small PR firm seem bigger

The COVID pandemic has opened up unexpected business opportunities for small PR firms. In such a competitive marketplace you need to be aware of ways to make your small PR firm seem bigger to create a perception of its success compared with competitors. This article outlines several big advantages from making your small PR firm seem bigger.

Finding good legal services for your PR business

Sound legal advice is essential for building a successful business. Whether you’re an established firm or you’re just starting your small business journey,  you need to be able to get good advice from a business lawyer or from free online business and legal resources.

Research has shown that business owners who use good legal services for their PR business are much more likely to succeed because they are reducing the chances of incurring unnecessary future legal issues.

Top tips on how to evaluate a potential new client

One of the big issues for PR consultants is to determine how worthwhile it is to spend time and effort on a potential new client. Will they waste your time or will you win the business? A useful formula can help with this.It is the MAD FU formula, which stands for: Money Authority Desire Fit Urgency Having been a senior consultant in a top PR firm for several years, plus running my own consultancy ...

Invoicing as communication – the most important task for a PR firm

"Show me the money!", as Tom Cruise kept saying in the movie Jerry Maguire. In my view, the preparation of invoices and billing of clients is probably the most important task of a PR consultant. You can't run a successful business until you have a satisfied client and a readily paid invoice to feed those hungry mouths and pay service providers. Last week a PR firm emailed an invoice to me only one hour ...

How to write a great mission statement for your new PR firm or corporate PR department

If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...