One of the big issues for PR consultants is to determine how worthwhile it is to spend time and effort on a potential new client. Will they waste your time or will you win the business? A useful formula can help with this.It is the MAD FU formula, which stands for: Money Authority Desire Fit Urgency Having been a senior consultant in a top PR firm for several years, plus running my own consultancy ...
Read more"Show me the money!" as Tom Cruise kept saying in the movie Jerry Maguire. In my view, the preparation of invoices and billing of clients is probably the most important task of a PR consultant. You can't run a successful business until you have a satisfied client and a readily paid invoice to feed those hungry mouths and pay service providers. Last week a PR firm emailed an invoice to me only one hour ...
Read moreIf you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...
Read morePhoto by Nick Morrison on Unsplash. Employers want communications professionals who continue to develop key skills Recruiters are actively seeking
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key
Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers,