Persuasion, influence, motivation

How to ‘sell’ creative ideas to decision makers

01 Jun, 2020 Creativity and innovation, Persuasion, influence, motivation

Generating creative ideas is only half the battle. It is difficult enough to come up with a new creative angle, but then we often have to sell the wonderful idea to decision makers who are just not on the same wavelength. Most communicators are familiar with this problem. So what can we do about it? In fact, it can be extremely difficult to get decision makers to back an idea. They might have a ...

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What you can do to combat misinformation

01 Jun, 2020 Persuasion, influence, motivation

By Jessica Henderson, Account Executive at Painted Dog Research, Perth, Western Australia. Every day we are bombarded with information from television, the internet, social media, radio, and from people we talk with. We accept a lot of information from these sources as true unless we have a reason not to. However, occasionally (and perhaps less occasionally in election campaigns – shades of Donald Trump!), information we have accepted as being true turns out to ...

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How to get people to honor their commitments

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

When someone takes a stand on something or goes on record in favor of a position, they want to stick to it. When someone makes a choice actively – a choice that’s spoken out loud or written down or otherwise made explicit – it is much more likely to shape that person’s future actions than the same choice left unspoken. Scientific research bears this out. How to get people to honor their commitments is also vital in the workplace.

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How much power do you have at work?

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

Many people view power with some concern. They tend to be suspicious of it because of the potential for power to be misused. We can all think of examples in history such as various dictators and also instances among those we know where people have abused their power. As a result, people often are reluctant to trust power and its implications. Professor Rosabeth Moss Kanter, said “People who have it deny it; people who ...

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Nudges are starting to improve our lives in many ways

01 Jun, 2020 Persuasion, influence, motivation

People are being nudged in many ways to improve their behavior. Nudging is any means that gently influences people to form good habits and make responsible decisions so they benefit themselves as well as the wider community. It also has great potential as a form of change communication.

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Four steps in persuasive communication at work

01 Jun, 2020 Persuasion, influence, motivation

In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This simple approach doesn’t work. Read in this article about the successful four steps in persuasive communication at work.Four steps in persuasive communication at work.

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Cialdini’s ‘power of influence’ proven yet again

01 Jun, 2020 Persuasion, influence, motivation

When I saw some research findings mentioned in a recent email newsletter from the Harvard Business Review, I was instantly reminded of Robert Cialdini’s principle of social proof. Messaging based on the principle of social proof is powerful – it gets results every time. You can harness it too. What is the principle of social proof? We determine what is correct by finding out what other people think is correct. The most common application ...

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How to increase your influence at work

01 Jun, 2020 Careers, Interpersonal communication, Networking, first impressions, Persuasion, influence, motivation, Workplace relationships

The amount of influence workers have isn’t always reflected in their job titles. You can determine your own informal value to others by reviewing the extent to which people – your top internal stakeholders – help you succeed in your job, and in turn, by what you offer them. Start by listing the top 10 employees at any level who help you get things done. Give each a score from one to 10 based ...

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People want what they can’t get

01 Jun, 2020 Marketing communication, Persuasion, influence, motivation

Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available or more exclusive. Loss language motivates people more than an offering of a gain or benefit. Potential losses weigh more heavily than potential gains in the thinking of average people and also of managers in corporations. Read further insights in this article on how you can communicate so people want more of what they can’t get.

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This simple secret will win you better cooperation from others

01 Jun, 2020 Marketing communication, Persuasion, influence, motivation

As a customer, I had a disappointing ‘moment of truth’ recently when I went to a major discount drugstore (pharmacy) to get a prescription filled. Had to wait 35 minutes, which seemed like an eternity, and it made me late for a meeting. Apparently a pharmacist was off sick, so they dropped well behind in filling prescriptions. But not a word to waiting customers to explain this. They could have easily put up a ...

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