Persuasion, influence, motivation

Getting people to like you makes your communication more effective

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion is more than instinct – you can use it in predictable ways by appealing to a limited set of deeply rooted human drives and needs. Persuasion is governed by basic principles ...

Read more

People repay your favors to them

01 Jun, 2020 Persuasion, influence, motivation

People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a strong obligation to repay favors, gifts, invitations and the like. This powerful principle, applying in every society on earth, stems from the Golden Rule: “Do unto others as you would have them do unto you.” It is the powerful psychological principle of reciprocity.

Read more

Make your workers aware of their job impact

01 Jun, 2020 Business management, Employee engagement, experience, satisfaction, Internal communication, Persuasion, influence, motivation

We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and more productive than those who don’t make a connection. It gives all involved a warm feeling when these initiatives are taken to increase workers’ positive perceptions of the impact of their work. Making workers aware of their job impact is beneficial to all involved.

Read more

Get expert support when persuading others

01 Jun, 2020 Persuasion, influence, motivation

People believe an expert. Research consistently shows that the opinion of an expert quoted in mainstream media like a daily newspaper or  a national television news program can shift public opinion immediately by up to 5%. Also, findings from the annual Edelman Trust Barometer surveys echo consistently show company technical experts and academic experts are credible sources of information about a company. Therefore, get expert support for your case when persuading.

Read more

People follow the lead of others they respect

01 Jun, 2020 Persuasion, influence, motivation

People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments in social psychology have confirmed this intuitive characteristic.

Read more

How to ‘sell’ creative ideas to decision makers

01 Jun, 2020 Creativity and innovation, Persuasion, influence, motivation

Generating creative ideas is only half the battle. It is difficult enough to come up with a new creative angle, but then we often have to sell the wonderful idea to decision makers who are just not on the same wavelength. Most communicators are familiar with this problem. So what can we do about it? In fact, it can be extremely difficult to get decision makers to back an idea. They might have a ...

Read more

What you can do to combat misinformation

01 Jun, 2020 Persuasion, influence, motivation

By Jessica Henderson, Account Executive at Painted Dog Research, Perth, Western Australia. Every day we are bombarded with information from television, the internet, social media, radio, and from people we talk with. We accept a lot of information from these sources as true unless we have a reason not to. However, occasionally (and perhaps less occasionally in election campaigns – shades of Donald Trump!), information we have accepted as being true turns out to ...

Read more

How to get people to honor their commitments

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

When someone takes a stand on something or goes on record in favor of a position, they want to stick to it. When someone makes a choice actively – a choice that’s spoken out loud or written down or otherwise made explicit – it is much more likely to shape that person’s future actions than the same choice left unspoken. Scientific research bears this out. How to get people to honor their commitments is also vital in the workplace.

Read more

How much power do you have at work?

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

Many people view power with some concern. They tend to be suspicious of it because of the potential for power to be misused. We can all think of examples in history such as various dictators and also instances among those we know where people have abused their power. As a result, people often are reluctant to trust power and its implications. Professor Rosabeth Moss Kanter, said “People who have it deny it; people who ...

Read more

Nudges are starting to improve our lives in many ways

01 Jun, 2020 Persuasion, influence, motivation

People are being nudged in many ways to improve their behavior. Nudging is any means that gently influences people to form good habits and make responsible decisions so they benefit themselves as well as the wider community. It also has great potential as a form of change communication.

Read more

Articles, Ideas & Information to boost your career