Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature prominently. Many people agree that the two most powerful emotions, especially in business, are people’s desire for gain – their controlled greed, as evidenced in the WIIFM factor (“What’s in it for me?”) – and their fear. You can capitalize on such powerful emotions in your messaging.
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Communicators need to develop campaigns to counter the views of people who refuse a vaccine dose guarding them against the dangerous COVID-19 infection and its variants. Such people won’t accept the view that vaccines will be vital to combat the exponential rise of the pandemic. This article contains 12 powerful COVID-19 vaccination persuasion techniques to encourage people to get shots.
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You can tap into powerful, yet background words of influence. Background words can be a simple, but convincing means of influence. This article discusses a case study in Robert Cialdini’s book, Pre-suasion, which looks at the way an outstanding US health service goes to the extent of aligning terms used in internal communication with its corporate healthful values and medical ethics. Their approach works!
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Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion and influence are more than instinct – you can use it by appealing to some fundamental human drives and needs. There is no doubt that influencing people to like you leads to better business relationships and results.
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An elevator pitch is a brief, memorable summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds. An effective elevator pitch will make you more influential in your role when you want to create interest from people potentially important to you. Such pitches are valuable to use in business and sales presentations, speeches and interviews. Also valuable for creating interest from someone important to you, such as when you want to sell an idea to your CEO, or tell people about the change project you are leading.
Read moreSome people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion is more than instinct – you can use it in predictable ways by appealing to a limited set of deeply rooted human drives and needs. Persuasion is governed by basic principles ...
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People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a strong obligation to repay favors, gifts, invitations and the like. This powerful principle, applying in every society on earth, stems from the Golden Rule: “Do unto others as you would have them do unto you.” It is the powerful psychological principle of reciprocity.
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We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and more productive than those who don’t make a connection. It gives all involved a warm feeling when these initiatives are taken to increase workers’ positive perceptions of the impact of their work. Making workers aware of their job impact is beneficial to all involved.
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People believe an expert. Research consistently shows that the opinion of an expert quoted in mainstream media like a daily newspaper or a national television news program can shift public opinion immediately by up to 5%. Also, findings from the annual Edelman Trust Barometer surveys echo consistently show company technical experts and academic experts are credible sources of information about a company. Therefore, get expert support for your case when persuading.
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People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments in social psychology have confirmed this intuitive characteristic.
Read moreManaging or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
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