Persuasion, influence, motivation

Capitalize on powerful emotions in your messaging

07 Nov, 2021 Messaging, Persuasion, influence, motivation

Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature prominently. Many people agree that the two most powerful emotions, especially in business, are people’s desire for gain – their controlled greed, as evidenced in the WIIFM factor (“What’s in it for me?”) – and their fear. You can capitalize on such powerful emotions in your messaging.

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COVID-19 vaccination persuasion: 12 powerful techniques to achieve results

02 Dec, 2020 COVID-19 Latest, Persuasion, influence, motivation

Communicators need to develop campaigns to counter the views of people who refuse a vaccine dose guarding them against the dangerous COVID-19 infection and its variants. Such people won’t accept the view that vaccines will be vital to combat the exponential rise of the pandemic. This article contains 12 powerful COVID-19 vaccination persuasion techniques to encourage people to get shots.

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Tap into powerful, yet background words of influence

01 Jun, 2020 Persuasion, influence, motivation

You can tap into powerful, yet background words of influence. Background words can be a simple, but convincing means of influence. This article discusses a case study in Robert Cialdini’s book, Pre-suasion, which looks at the way an outstanding US health service goes to the extent of aligning terms used in internal communication with its corporate healthful values and medical ethics. Their approach works!

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It is important to influence people to like you in business

01 Jun, 2020 Persuasion, influence, motivation, Reputation, trust, stakeholder relations, Workplace relationships

Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion and influence are more than instinct – you can use it by appealing to some fundamental human drives and needs. There is no doubt that influencing people to like you leads to better business relationships and results.

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A good elevator pitch will make you more effective

01 Jun, 2020 Careers, Networking, first impressions, Persuasion, influence, motivation

An elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator and tell someone your story. Elevator pitches are valuable to senior executives to use in business and sales presentations, speeches and interviews. They are also valuable for interesting someone important to you. For many people, without even realizing ...

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Getting people to like you makes your communication more effective

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion is more than instinct – you can use it in predictable ways by appealing to a limited set of deeply rooted human drives and needs. Persuasion is governed by basic principles ...

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People repay your favors to them

01 Jun, 2020 Persuasion, influence, motivation

People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a strong obligation to repay favors, gifts, invitations and the like. This powerful principle, applying in every society on earth, stems from the Golden Rule: “Do unto others as you would have them do unto you.” It is the powerful psychological principle of reciprocity.

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Make your workers aware of their job impact

01 Jun, 2020 Business management, Employee engagement, experience, satisfaction, Internal communication, Persuasion, influence, motivation

We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and more productive than those who don’t make a connection. It gives all involved a warm feeling when these initiatives are taken to increase workers’ positive perceptions of the impact of their work. Making workers aware of their job impact is beneficial to all involved.

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Get expert support when persuading others

01 Jun, 2020 Persuasion, influence, motivation

People believe an expert. Research consistently shows that the opinion of an expert quoted in mainstream media like a daily newspaper or  a national television news program can shift public opinion immediately by up to 5%. Also, findings from the annual Edelman Trust Barometer surveys echo consistently show company technical experts and academic experts are credible sources of information about a company. Therefore, get expert support for your case when persuading.

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People follow the lead of others they respect

01 Jun, 2020 Persuasion, influence, motivation

People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments in social psychology have confirmed this intuitive characteristic.

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