Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who are developing good business judgment and skills. These are among the top 10 most important skills and competencies employers want in their new comms staff, according to feedback in interviews with 10 global leaders in employee communication (The Next Level Global Report, 2018, page 125.) Likewise, most practitioners (81%) interviewed in a major international ...
Read moreOne of the worst tasks in communication is to edit text contributed by a co-worker or client. The problem lies not in any difficulty in editing the words, but in dealing with people who don’t like their text changed. Whether it is a holiday article written for the staff newsletter, the draft text of a report or the body copy in a direct mail brochure, you change the words at your peril. Not so ...
Read moreCommunicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find that text approvals are the longest part of the production process. There are several ways you can reduce the risk of delays in obtaining approvals – most of these ways involve communication! These principles apply as much to consultants dealing with clients as to internally based communicators. When I ...
Read moreHow can we become better organized? This is a question that has occupied all our minds at different times. A few years ago I did some work as a business coach, using a simple but powerful system. At its core it was about successfully compiling a ‘to do’ list. Sounds surprisingly simple, but it was robust and powerful in improving the management and structure of businesses. Overall, it was a more sophisticated technique than ...
Read moreThe digital age has brought us more complexity, which can make our PR work harder – and it has also brought some fantastic tools that make our PR work easier. Prezly co-founder Frederik Vincx wrote a recent blog about some great ways to streamline PR work using digital tools: 1. Tracking who responds to your emails If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. It’s easy, ...
Read moreNearly all of us reach our peak performance for different things at a different time of the day. An inner clock in our brain - our circadian pacemaker, or biological clock - keeps time for us. And it makes perfect sense to do our best work when we are in sync with our biological clock. Learning something new Sleep doctor Michael Breus, author of The Power of When, says the best time to learn ...
Read moreYour willpower - some fascinating psychological light is thrown on a universal topic. You may be able to use some of insights directly in your own personal life and career. Psychological research consistently shows that our brain has a limited capacity for self-regulation, so exerting willpower in one area often leads to backsliding in other areas. On the other hand, practice increases willpower capacity. This article is based on information in a New York ...
Read moreHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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