COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance in the face of COVID-19 impact. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your PR productivity.
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Knowing how to set goals and objectives in the planning of your communication activities is vital because it guides you in implementing activities and enables you to prove their tangible value. This article explains how to write SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.
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In the COVID era, all teams need to adopt certain practices to reach their full productivity potential. Here are six important initiatives you and your team can implement to reach peak productivity.
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Are you piled high with workplace time demands, media deadlines or client expectations? Are you trying to cram too many activities into too little time? Has COVID-19 added more pressure to your workday time, whether in the office or working from home? You probably face this type of situation every day. But when you are overloaded, you can learn how to say “No” without upsetting people.
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One of the worst tasks in communication is to edit text contributed by a co-worker or client. The problem lies not in any difficulty in editing the words, but in dealing with people who don’t like their text changed. In view of people’s sensitivities, it is important to know how to prevent tantrums when you change someone’s text.
Read moreCommunicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find that text approvals are the longest part of the production process. There are several ways you can reduce the risk of delays in obtaining approvals – most of these ways involve communication! These principles apply as much to consultants dealing with clients as to internally based communicators. When I ...
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How can we become better organized? This is a question that has occupied all our minds at different times, especially in view of the COVID pandemic and the uncertainties of remote, hybrid and office work affecting us and our productivity. So how can we be more productive in view of all the changeable work factors we face? This article outlines how you can become more productive immediately.
Read moreThe digital age has brought us more complexity, which can make our PR work harder – and it has also brought some fantastic tools that make our PR work easier. Prezly co-founder Frederik Vincx wrote a recent blog about some great ways to streamline PR work using digital tools: 1. Tracking who responds to your emails If you send a lot of pitch emails, tracking them manually gets tricky in a hurry. It’s easy, ...
Read moreNearly all of us reach our peak performance for different things at a different time of the day. An inner clock in our brain - our circadian pacemaker, or biological clock - keeps time for us. And it makes perfect sense to do our best work when we are in sync with our biological clock. Learning something new Sleep doctor Michael Breus, author of The Power of When, says the best time to learn ...
Read moreYour willpower - some fascinating psychological light is thrown on a universal topic. You may be able to use some of insights directly in your own personal life and career. Psychological research consistently shows that our brain has a limited capacity for self-regulation, so exerting willpower in one area often leads to backsliding in other areas. On the other hand, practice increases willpower capacity. This article is based on information in a New York ...
Read moreCommunication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO)
COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain
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