Does a headline need a full stop or period?

01 Jun, 2020 Writing and layout

One of life's great questions :) - Should a period/full stop be put at the end of a headline or heading? Printed and online newspaper and magazine headlines don't seem to do it. But what about advertisements and media releases - Should the headlines finish with a period/full stop? Newspaper headlines Above image: Front page headline and subheading from the New York Times, 17 April 2020. The above image shows a New York Times ...

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Use information and stakeholder relationships to benefit from office politics

01 Jun, 2020 Annual communication plans, Interpersonal communication, Reputation, trust, stakeholder relations, Workplace relationships

Many people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...

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The impact of using italics for printed text

01 Jun, 2020 Writing and layout

Italic body type is rarely used for expanses of text. Some writers and editors tend to think it is difficult to read. But is it really? Firstly, a definition. Italic type is serif type that slants slightly to the right of vertical like this and has more pronounced serifs than normal serif type.The first italic type, designed by Aldus Manutius in 1501, was based on the handwriting style of that time. Use of italics ...

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How to speed up approvals of your draft material

01 Jun, 2020 Personal productivity, Writing and layout

Communicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find that text approvals are the longest part of the production process. There are several ways you can reduce the risk of delays in obtaining approvals – most of these ways involve communication! These principles apply as much to consultants dealing with clients as to internally based communicators. When I ...

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Simple techniques for writing strong headlines

01 Jun, 2020 Marketing communication, Media relations, Writing and layout

These days, isn’t the need for journalistic skills fading fast? Don’t the web and social media mean news writing skills are going the way of traditional news media – dying out in front of our eyes? Actually, it's quite the opposite! Strong headlines and intros/leads (first paragraphs) are even more crucial to good writing on websites, in social media and in mobile technology. Research shows that readers these days scan text most of the ...

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What are the best times of day to be creative, solve problems, make decisions or ask for money?

01 Jun, 2020 Personal productivity

Nearly all of us reach our peak performance for different things at a different time of the day. An inner clock in our brain - our circadian pacemaker, or biological clock -  keeps time for us. And it makes perfect sense to do our best work when we are in sync with our biological clock. Learning something new Sleep doctor Michael Breus, author of The Power of When, says the best time to learn ...

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How to boost your career by successfully managing your boss

01 Jun, 2020 Careers, Managing upwards, PR management, Proving PR value, Workplace relationships

'Managing upwards' is the systematic process of working with your boss to obtain the best possible results for you, your boss and your organization. When you manage upwards, you show leadership on your own part. Most people know the importance of managing their relationships with the people who report to them, but you would be surprised at the number of people who forget to manage their most important working relationship – the one with ...

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A good elevator pitch will make you more effective

01 Jun, 2020 Careers, Networking, first impressions, Persuasion, influence, motivation

An elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator and tell someone your story. Elevator pitches are valuable to senior executives to use in business and sales presentations, speeches and interviews. They are also valuable for interesting someone important to you. For many people, without even realizing ...

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Give active encouragement to your boss

01 Jun, 2020 Workplace relationships

All bosses are human! They are just as susceptible to self-doubts as anyone else. And they all share with us one of the deepest desires in human nature – the need to feel important, to receive a compliment, to be appreciated. That’s why so many bosses and chief executives like having ‘yes men’ around them! As subordinates, most of us crave appreciation and encouragement from our boss, a ‘parent’ figure in our life. Unfortunately, ...

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Getting people to like you leads to more successful communication

01 Jun, 2020 Persuasion, influence, motivation, Workplace relationships

People like those who like them and who are like them Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But psychological research has shown that persuasion is more than instinct – you can use it by appealing to a limited set of deeply rooted human drives ...

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