‘Street-smart’ business people learn the importance of maintaining good professional relationships, largely through networking, which is defined as the creation, development and use of personal contacts for mutual benefit or the benefit of others. Adept networking is a ‘win-win’ activity – producing a positive result for you and the people you meet. Types of networking There are several types of networking opportunities for you: Arrange periodically to meet over coffee or lunch with friends ...
Read moreMost of us don’t feel comfortable setting out to network. Even many PR pros, who are assumed to be extraverted and have competent social skills, admit to feeling awkward in networking events or employee events when they are new. Whether or not you enjoy networking, the fact is it is an essential skill. I’ve heard many colleagues say they hate having to network, especially if it involves walking into a crowded room as ...
Read moreNo matter the size and shape of your organization, you will benefit from networking with other employees. Networking will help you survive in your job in tough times, it can help you get support for completing your own projects and it will boost your career. Countless talented CEOs, managers and other employees have found that being good at their job isn’t enough to get noticed and valued. They needed to promote themselves for best ...
Read moreWorking with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by successfully managing your boss.) On the other hand, you need to know how to emerge from the background and assert your own standing within the organization. The contradiction in having a good boss is that while they ...
Read moreAn elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator and tell someone your story. Elevator pitches are valuable to senior executives to use in business and sales presentations, speeches and interviews. They are also valuable for interesting someone important to you. For many people, without even realizing ...
Read moreThe amount of influence workers have isn’t always reflected in their job titles. You can determine your own informal value to others by reviewing the extent to which people – your top internal stakeholders – help you succeed in your job, and in turn, by what you offer them. Start by listing the top 10 employees at any level who help you get things done. Give each a score from one to 10 based ...
Read moreHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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