Careers

Make the case in support of corporate PR value

01 Jun, 2020 Careers, Proving PR value

Every professional communicator is surrounded by people who don’t understand communication. Executives from operations, accounting, finance, administration, HR, legal, sales and marketing really don’t understand the PR function. Clients usually don’t understand, either. Should this concern you? Yes, indeed. When other people don’t understand your professionalism, then they under-estimate your value. You will find they think PR is easy – because you make it look easy. You do the hard work out of sight ...

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Gain more skills – or your career will crash

01 Jun, 2020 Careers, Opinion, PR trends

As technology rapidly features more in our daily lives, a natural response would be to fit jobs into the gaps that computers can't handle. However, evolving technology means those gaps will become smaller and people will be squeezed out. At the same time, our planet is raising vital issues that we all must deal with, like the coronavirus pandemic and climate change. The answer is to adapt by gaining new, strategic skills throughout your ...

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Become more influential in your corporate PR role

01 Jun, 2020 Careers, Managing upwards, Proving PR value

Influence at work is an elusive quest. As communicators we all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential, but most of us grapple with the right formula for success. Julie O’Neil conducted a fascinating study of 309 US corporate PR practitioners to determine what factors contribute most to the organizational influence of corporate public relations practitioners, and what ...

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