Careers

Begin networking immediately in a new job

01 Jun, 2020 Careers, Networking, first impressions

  Most of us don’t feel comfortable setting out to network. Even many PR pros, who are assumed to be extraverted and have competent social skills, admit to feeling awkward in networking events or employee events when they are new. Whether or not you enjoy networking, the fact is it is an essential skill. I’ve heard many colleagues say they hate having to network, especially if it involves walking into a crowded room as ...

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The wider leadership potential of the effective public relations manager

01 Jun, 2020 Careers, Leadership role, PR management, Proving PR value

Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager, understand management issues from management’s perspective, talk like a manager (not use PR jargon) and to figuratively put yourself in the shoes of operational managers in looking at their problems. Above all, you are proactive and assertive, prepared to insist that PR should ...

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A good elevator pitch will make you more effective

01 Jun, 2020 Careers, Networking, first impressions, Persuasion, influence, motivation

An elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator and tell someone your story. Elevator pitches are valuable to senior executives to use in business and sales presentations, speeches and interviews. They are also valuable for interesting someone important to you. For many people, without even realizing ...

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Your past record or future potential – which angle is more persuasive for pitching a campaign proposal?

01 Jun, 2020 Careers, Communication campaigns

When you are presenting a business proposal, do you base your case on its potential or on your past record with similar activities? The answer has been revealed by recent research. This article explains which alternative you can use for better results. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Use this astute way to start a new job

01 Jun, 2020 Careers, Workplace relationships

Starting a new job is a testing time for us all. First impressions that others form of you are crucial. This is called the primacy effect – first impressions create a significant and lasting impact. It is also important you are perceived to be doing productive work from the start. In fact, make a point early on to do the things expected of you really energetically so the first impression you give is super ...

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How to increase your influence at work

01 Jun, 2020 Careers, Interpersonal communication, Networking, first impressions, Persuasion, influence, motivation, Workplace relationships

The amount of influence workers have isn’t always reflected in their job titles. You can determine your own informal value to others by reviewing the extent to which people – your top internal stakeholders – help you succeed in your job, and in turn, by what you offer them. Start by listing the top 10 employees at any level who help you get things done. Give each a score from one to 10 based ...

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A creative approach to “What do you do?”

01 Jun, 2020 Careers, Interpersonal communication

These thoughts on developing a brilliant ‘elevator pitch’ have been adapted from advice offered by Liz DiAlto, who provides a lot of useful career feedback to clients. Here are some top tips for a more effective elevator pitch – the important words you say to people who ask the key question: “What do you do?” DON’T just give your job title This is a cop out. There are no 2-3 word descriptions that do ...

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Soft skills of good communication and relationships essential to career success

01 Jun, 2020 Careers, Commentary, Research findings, Workplace relationships

Much of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior management realize 'soft' skills are more important qualities in the firm's top employees than tech skills. An article in the Washington Post quoted a post by eminent Professor Cathy Davidson discussing the Google findings. Davidson noted that in its first 15 years after being founded in 1998, Google sought ...

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How to win top level support for your communication role

01 Jun, 2020 Careers, Managing upwards, Proving PR value, Reputation, trust, stakeholder relations

When I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...

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What’s your viewpoint? Gain personal PR insights with these questions

01 Jun, 2020 Careers, Commentary

The PRoust Questionnaire. Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the shadow of the impact of the COVID-19 pandemic, you might find this time a good opportunity for some light self-reflection. The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. ...

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