5 ways to prime yourself for a PR career

17 Jun, 2021 Careers

Public relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If you think that PR is just about influencer meets, product launches, and award nights, you have a lot more to learn about this exciting career path. One example of the vital role of public relations specialists is the way organizations around the world have needed to communicate well to internal and external audiences about ...

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How to explain gaps in your employment record

16 Oct, 2020 Careers

During these uncertain times caused by the COVID-19 pandemic, many people have lost their employment through no fault of their own, which comes on top of usual changes in employment. This article explains how to best approach the problem of clarifying gap/s in your employment record to a potential employer.

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Professional development is key for success

17 Jun, 2020 Careers, Professional development

Employers want communication professionals who continue to develop key skills. And recruitment firms are actively seeking to place internal communications professionals who are developing good business judgment and skills. These are among the top 10 most important skills and competencies employers want in their new comms staff. However, around 69% of practitioners believe that technological competence is important, but only 51% report highly developed competence in this area. This would tend to hold them back in their career.

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Gain more skills – or your career will crash

01 Jun, 2020 Careers, Opinion, PR trends

As technology rapidly features more in our daily lives, a natural response would be to fit jobs into the gaps that computers can't handle. However, evolving technology means those gaps will become smaller and people will be squeezed out. At the same time, our planet is raising vital issues that we all must deal with, like the coronavirus pandemic and climate change. The answer is to adapt by gaining new, strategic skills throughout your ...

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Successfully manage your boss to boost your career

01 Jun, 2020 Careers, Managing upwards, PR management, Proving PR value, Workplace relationships

‘Managing upwards’ is the systematic process of working with your boss to obtain the best possible results for you, your boss and your organization. When you manage upwards, you show leadership on your own part. What’s more; when you successfully manage your boss you boost your career prospects.

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Help to maximize the positive experiences of new employees

01 Jun, 2020 Careers, Employee engagement, experience, satisfaction, Workplace relationships

Good employers recognize the importance of attracting the best talent – and keeping these good people. They understand that the costs of poor recruitment and retention are heavy. Therefore many organizations take an enlightened approach to their new employees. One of the keys is to communicate well with new arrivals. PR can work closely with HR to make new arrivals feel welcome. Some organizations establish a formal process of ‘re-recruiting’ new employees to accelerate ...

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Adept networking boosts your career

01 Jun, 2020 Careers, Interpersonal communication, Networking, first impressions

‘Street-smart’ business people learn the importance of maintaining good professional relationships, largely through networking, which is defined as the creation, development and use of personal contacts for mutual benefit or the benefit of others. Adept networking is a ‘win-win’ activity – producing a positive result for you and the people you meet. Types of networking There are several types of networking opportunities for you: Arrange periodically to meet over coffee or lunch with friends ...

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How to strengthen your personal standing at work

01 Jun, 2020 Careers, Persuasion, influence, motivation, Proving PR value, Workplace relationships

One of the biggest issues facing us as communication professionals is how to gain greater influence within our own organization. Our work is largely intangible, based on strengthening organizational communication links and working relationships at all levels, and so we are often vulnerable to the subjective views of corporate decision makers about our effectiveness. The question is how do we increase our standing within the organization? People can have good potential or may already ...

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How to lift your personal online reputation

01 Jun, 2020 Careers, Reputation, trust, stakeholder relations, Social media

Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The internet provides instant information about almost any organization, product, or service - and also about many individuals. After several aspects of online reputation are covered below, you can gain vital insights into what you can do to thoroughly check and act to boost your own personal online reputation. ...

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Ways to promote your value to the organization

01 Jun, 2020 Careers, Managing upwards, Networking, first impressions, Proving PR value, Workplace relationships

Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by successfully managing your boss.) On the other hand, you need to know how to emerge from the background and assert your own standing within the organization. The contradiction in having a good boss is that while they ...

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Articles, Ideas & Information to boost your career