As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5 Ws and 2 Hs, which is based on the first paragraph of any news piece. But what about writing stronger endings for your articles? What would that achieve? There are many ways to write stronger article endings.
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Your transferable job skills are critical to your success in finding and keeping a job. You have to convince employers of the skills you have, and which ones are best suited to the new role you are seeking. This is vital in the current volatile job market. Here’s how to make the most of your transferable job skills.
Read moreAll professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial because it immediately attracts the reader's attention and entices them to read further by answering the 5 W questions – Who, What, When, Where, and Why. And, if you are really on the ball, it should also include the two H questions – How and How much. ...
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Even in this digital age, the most important deciding factor in your leadership aspirations is to remember that leaders who build strong career relationships earn more trust and achieve better results with all their stakeholders. This applies to communication leaders as well.
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Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises many challenges. In an industry that relies heavily on face-to-face interactions, adjusting to primarily remote communication methods isn’t easy. Nevertheless, you can optimize your remote PR workflow for productive results.
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COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance in the face of COVID-19 impact. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your PR productivity.
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As the world adapts to new ways of living and working in the COVID era, it is vital as a manager to understand what productivity means, what drives it, and how you can measure it. This article explains 7 effective ways as a PR manager you can improve your team’s productivity.
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Increasing your productivity, like communicating better, is more complex than it may seem at first. Therefore, you need to be strategic about approaching the subject. This article explains how to improve your personal productivity as a professional by initiating a range of positive changes for yourself.
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Knowing how to set communication goals and objectives in your strategic planning is vital because it enables you to prove their tangible value. This article explains how to write goals and SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.
Read morePublic relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If you think that PR is just about influencer meets, product launches, and award nights, you have a lot more to learn about this exciting career path. One example of the vital role of public relations specialists is the way organizations around the world have needed to communicate well to internal and external audiences about ...
Read moreEffective communication is crucial for the success of any business. For the interaction of management and employees, business communication is
Hybrid work looks like continuing to evolve as the way of the future. The concept of a hybrid workplace is
Many organizations have had quite a shake-up due to the pandemic. As a result, some may have had to go
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