COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance in the face of COVID-19 impact. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your PR productivity.
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Knowing how to set goals and objectives in the planning of your communication activities is vital because it guides you in implementing activities and enables you to prove their tangible value. This article explains how to write SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.
Read morePublic relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If you think that PR is just about influencer meets, product launches, and award nights, you have a lot more to learn about this exciting career path. One example of the vital role of public relations specialists is the way organizations around the world have needed to communicate well to internal and external audiences about ...
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Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial attention and are likely to determine if the reader will continue to read the rest of the content. So what type of online headlines are the most effective? Point-first headlines produce best results. A point-first headline begins with the main point you are trying to make to the reader. The headline frames the rest of the reader experience in reading the piece.
Read moreWhen small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and even pretentious? I had some fun remembering examples of recent alternative uses, as well as spin-offs, as in the examples below. What are your thoughts about the following examples? Do you have any further suggestions? Send me an email at kimharrison@cuttingedgepr.com. Small words, big words and spin-offs Alternative vs. ...
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Impromptu speaking in business settings can be the most important and influential verbal communication you will ever undertake. This applies in face-to-face and virtual discussions; and internally as well as externally. However, I have seen people botch this too often. It is all-too-easy to fall into the trap of thinking the agenda doesn’t involve you directly, but the talk may swing your way. Not making a worthwhile contribution, even with informal remarks, can cause executive management or clients to doubt your effectiveness, which may obstruct your career progress.
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Maintaining friendships at work boosts happiness and productivity. Cultivating these close relationships is even more important now as COVID-19 has led to workplace burnout in every country, and much remote work. The research is extremely clear: We get our sense of purpose and our intrinsic sense of motivation through relationships. Read in this article how it is vital to preserve positive relationships when working remotely.
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In the COVID era, all teams need to adopt certain practices to reach their full productivity potential. Here are six important initiatives you and your team can implement to reach peak productivity.
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Are you piled high with workplace time demands, media deadlines or client expectations? Are you trying to cram too many activities into too little time? Has COVID-19 added more pressure to your workday time, whether in the office or working from home? You probably face this type of situation every day. But when you are overloaded, you can learn how to say “No” without upsetting people.
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During these uncertain times caused by the COVID-19 pandemic, many people have lost their employment through no fault of their own, which comes on top of usual changes in employment. This article explains how to best approach the problem of clarifying gap/s in your employment record to a potential employer.
Read moreCommunication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO)
COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain
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