Personal

How to write stronger article endings

16 Mar, 2022 Writing and layout

As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5 Ws and 2 Hs, which is based on the first paragraph of any news piece. But what about writing stronger endings for your articles? What would that achieve? There are many ways to write stronger article endings.

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What are transferable job skills, and how to make the most of them?

04 Mar, 2022 Careers

Your transferable job skills are critical to your success in finding and keeping a job. You have to convince employers of the skills you have, and which ones are best suited to the new role you are seeking. This is vital in the current volatile job market. Here’s how to make the most of your transferable job skills.

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Get greater impact at the start of your articles

14 Feb, 2022 Writing and layout

All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial because it immediately attracts the reader's attention and entices them to read further by answering the 5 W questions – Who, What, When, Where, and Why. And, if you are really on the ball, it should also include the two H questions – How and How much. ...

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Leaders who build strong career relationships earn more trust and achieve better results

05 Dec, 2021 Employee engagement, experience, satisfaction, Employee, manager feedback, Virtual, remote meetings, Workplace relationships

Even in this digital age, the most important deciding factor in your leadership aspirations is to remember that leaders who build strong career relationships earn more trust and achieve better results with all their stakeholders. This applies to communication leaders as well.

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Optimize your remote PR workflow

03 Nov, 2021 Personal productivity, WFH, hybrid work

Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises many challenges. In an industry that relies heavily on face-to-face interactions, adjusting to primarily remote communication methods isn’t easy. Nevertheless, you can optimize your remote PR workflow for productive results.

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Tools and apps to improve your PR productivity

15 Sep, 2021 Personal productivity, PR management

COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance in the face of COVID-19 impact. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your PR productivity.

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7 effective ways to improve your PR team’s productivity

04 Sep, 2021 Personal productivity, PR management

As the world adapts to new ways of living and working in the COVID era, it is vital as a manager to understand what productivity means, what drives it, and how you can measure it. This article explains 7 effective ways as a PR manager you can improve your team’s productivity.

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How to improve your personal productivity

03 Sep, 2021 Personal productivity

Increasing your productivity, like communicating better, is more complex than it may seem at first. Therefore, you need to be strategic about approaching the subject. This article explains how to improve your personal productivity as a professional by initiating a range of positive changes for yourself.

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How to set communication goals and objectives to make your planning more effective

02 Sep, 2021 Personal productivity, PR planning, strategy, budgeting

Knowing how to set communication goals and objectives in your strategic planning is vital because it enables you to prove their tangible value. This article explains how to write goals and SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a guide.

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5 ways to prime yourself for a PR career

17 Jun, 2021 Careers

Public relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If you think that PR is just about influencer meets, product launches, and award nights, you have a lot more to learn about this exciting career path. One example of the vital role of public relations specialists is the way organizations around the world have needed to communicate well to internal and external audiences about ...

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Articles, Ideas & Information to boost your career