Messaging

Framing of messages is essential for strong leadership

17 Oct, 2020 Leadership and managerial communication, Messaging

Systematic framing of messages is vital to successful leadership. Frames provide people with a quick and easy way to process information. They are cognitive shortcuts we use to help make sense of complex information, enabling us to interpret the world around us and represent that world to others. Through framing, complex phenomena can be organized into coherent, understandable concepts. There is no doubt that framing of messages is essential for strong leadership, as discussed in this article.

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How to counter rumors on the grapevine

01 Jun, 2020 Internal communication, Issues and crises, Messaging

Since formal channels of internal communication don’t address all the socialization needs of employees, informal channels play a significant role in their daily lives. Employees will always engage in informal conversations. These are traditionally face-to-face or verbal conversations, but digital channels are increasingly used. Rumors often are one of the outcomes of such interactions. This article explains how you can counter rumors on the grapevine.

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Use this easy 5-step formula for more effective campaign messaging

01 Jun, 2020 Communication campaigns, Messaging

When you write a proposal to win approval from senior management or a client for a communication campaign, you will benefit from using this formula to persuade decision makers. It’s quite a simple, but effective way to make your writing more persuasive. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Framing creates stronger messages

01 Jun, 2020 Messaging

What you say matters. How you say it matters equally. Framing is a technique of focusing the attention of people within a field of meaning. It is a form of agenda-setting. Frames are story lines that make an issue relevant to a particular audience. Framing effects occur when a message frame alters someone’s opinion on an issue. Framing is not lying. It is putting a particular spin (a frame) on factual details.

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How to create a strong message strategy in campaigns

01 Jun, 2020 Communication campaigns, Messaging

When you are developing a large communication campaign, you need to form an overarching message as well as supporting messages and ‘proof points’ that offer backup and more detail. This article details how you can do this, listing helpful examples from real life. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to prevent tantrums when you change someone’s text

01 Jun, 2020 Messaging, Personal productivity, Writing and layout

One of the worst tasks in communication is to edit text contributed by a co-worker or client. The problem lies not in any difficulty in editing the words, but in dealing with people who don’t like their text changed. In view of people’s sensitivities, it is important to know how to prevent tantrums when you change someone’s text.

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Don’t use the same headline in online as well as offline content

01 Jun, 2020 Media relations, Messaging, PR and the internet

Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted. Ogilvy said in his classic book Confessions of an Advertising Man in 1963: "On the average, five times as many people read the headline as read the body copy.” But Ogilvy’s often-quoted comment related only to advertising – and he died in 1999, before the internet really got going. ...

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Storytelling pays off for you

01 Jun, 2020 Messaging, Speeches and presentations, Writing and layout

Leadership is about communication, and one of the most effective ways to communicate is to use stories to illustrate key corporate themes. Why stories? Isn’t that rather simplistic and patronizing? Isn’t that talking down to educated employees? No – storytelling is an effective leadership activity and one of the oldest forms of communication. And now quite trendy. There is no doubt that good storytelling pays off for you.

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David Ogilvy’s writing secrets could be just what you need for better headlines

01 Jun, 2020 Messaging

The best way to write a headline is to first take the time and effort to learn about the subject so you gain enough perspective on the key elements of the content. This applies to press releases just as much to advertising and marketing material. Legendary copywriter and advertising guru, David Ogilvy, did exactly this, as he explained: I spend a long time studying the precedents. I look at every advertisement which has appeared ...

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Ignore this big 55%-38%-7% nonverbal communication myth

01 Jun, 2020 Interpersonal communication, Messaging, Networking, first impressions, Workplace relationships

You have probably heard this type of statement: “Effective personal communication is 55% body language, 38% tone of voice and only 7% content of the words you use.” However, these widely quoted figures (181,000 results from a Google search) are just an urban myth and represent a fundamental misinterpretation of limited experimental results. The takeaway: Ignore the big 55%-38%-7% myth about nonverbal communication. Read more in this article.

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