Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful than alternatives from competitors. This article explains how to use features and benefits in your marketing communication
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Your company’s messaging creates a particular feeling in your target audience when they read or hear it. Are you making them excited? Curious? Or are you confusing them? When you develop a successful brand voice for your organization, it will mark a big step forward in your brand success.
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Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But what’s common to the process in these different fields? This article explains that effective communication is the common link.
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The COVID-19 pandemic has amplified challenges for businesses. Some of the challenges can be overcome by outsourcing various activities. For bigger businesses, outsourcing their services to marketing agencies like Caffeine Marketing reduces overheads and increases productive reach. The same can be said for marketing PR services, which can be outsourced for many reasons. This article discusses four smart reasons to outsource your PR and marketing efforts.
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When you build a better employer brand you will gain a competitive edge as a potential employer and positively impact your company’s talent acquisition — 95% of job candidates say a company’s reputation matters a lot to them when considering whether to take a position. Moreover, 50% of candidates would never work for a company with a bad reputation, even if it offers a higher salary. In the current economic uncertainty caused by Covid-19, it’s all the more important that businesses work to strengthen their reputation as an employer and stay ahead of the competition.
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Events and conferences are often replete with promotional products being given away as freebies to attendees who flock to grab swag bags from stalls in their droves. The question, then, is why branded swag is so popular and what makes it worth investing in if you have an event or conference on the horizon? This article discusses ways you benefit from including promotional products in your events and conferences.
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Readers are so overloaded with information in modern media that they ruthlessly filter out what they don’t want. Strong headlines and first paragraphs are crucial to good writing in news and social media. Find out here some great, simple techniques for writing strong headlines
Read moreExperienced consumers switch off or even get angry about the commercials, ads, banners and pop-ups foisted on them. An innovative alternative way to reach consumers is to use tryvertising – a cross between advertising, product promotion and marketing communication. Tryvertising essentially takes product placement to the real world, integrating products into the daily life of consumers so they can make up their minds based on their actual experience with a product - and can ...
Read moreA well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential investors. Having worked on the launch or change of various logos during my career, I was interested to recently read a Harvard Business Review article about research on what makes a logo effective. The research findings were based on several studies reviewing the attitudes of thousands of consumers towards ...
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Direct mail expert, Alan Rosenspan, was recently asked, “Is direct mail really effective for reaching CEOs, CFOs, CIOs and CMOs?” He responded: “Of course you can do effective direct mail to the C-level. In fact, one might argue that’s the only form of marketing that really gets through to them.” So the answer is that you can use direct mail to reach senior executives effectively.
Read moreHybrid work looks like continuing to evolve as the way of the future. The concept of a hybrid workplace is
Many organizations have had quite a shake-up due to the pandemic. As a result, some may have had to go
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry,
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