Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by successfully managing your boss.) On the other hand, you need to know how to emerge from the background and assert your own standing within the organization. The contradiction in having a good boss is that while they ...
Read more'Managing upwards' is the systematic process of working with your boss to obtain the best possible results for you, your boss and your organization. When you manage upwards, you show leadership on your own part. Most people know the importance of managing their relationships with the people who report to them, but you would be surprised at the number of people who forget to manage their most important working relationship – the one with ...
Read moreWhen I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...
Read moreInfluence at work is an elusive quest. As communicators we all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential, but most of us grapple with the right formula for success. Julie O’Neil conducted a fascinating study of 309 US corporate PR practitioners to determine what factors contribute most to the organizational influence of corporate public relations practitioners, and what ...
Read moreOne of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues. How to make a top strategy presentation A bullet proof way to present a strategy to top management and the executive committee is to work to the formula below. James Lukaszewski, one of the most experienced US PR consultants says it is proven in use. ...
Read moreMaking a point of getting noticed by those who count is a career-enhancing move because their views will no doubt positively influence the boss as well. Being recognized as being good at the job is the best way to be noticed. Effective communicators find ways for their strengths, abilities and willingness to make the extra effort to be seen by those who count. You should seek your boss’s opinion. Present proposals so your boss ...
Read moreHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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