Leadership role

The wider leadership potential of the effective public relations manager

01 Mar, 2017 Careers, Leadership role, PR management, Proving PR value

Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager, understand management issues from management’s perspective, talk like a manager (not use PR jargon) and to figuratively put yourself in the shoes of operational managers in looking at their problems. Above all, you are proactive and assertive, prepared to insist that PR should ...

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Succeed in getting middle managers to communicate better

01 Mar, 2015 Leadership role

As communicators we all know how important top leaders are for delivering key strategic messages to employees. However, middle managers are just as important for achieving results through strategic communication with their direct reports. For instance, in my most recent corporate job (which wasn’t specifically PR), the head honcho made various pronouncements, but local managers were never effectively briefed or equipped to carry those messages through to their staff. Thus those messages never properly ...

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Good internal communication leads to stronger employee engagement and therefore better organizational performance

24 Feb, 2015 Annual communication plans, Business management, Employee engagement, experience, satisfaction, Internal communication, Leadership role, PR planning, strategy, budgeting

Firms with high levels of employee wellbeing consistently achieve superior long-term returns Economics experts report from their global study that "Higher employee wellbeing is associated with higher productivity and firm performance." They found "correlations between employee wellbeing, employee productivity and firm performance across all industries and regions." Writing a 2019 article for the World Economic Forum, George Ward and Christian Krekel from the London School of Economics, and Jan-Emmanuel De Neve from University College ...

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Beware of your organization’s Unwritten Ground Rules

22 Feb, 2015 Change communication, Leadership role

One important factor to consider in your corporate culture is the range of unwritten or unspoken aspects of the culture – your organization’s ‘unwritten ground rules.’ These are the behaviors and routines followed by many employees which may or may not line up with their employer's business 'values.' Unwritten ground rules (UGRs) explain why many corporate vision, mission and values statements, policies and procedures don’t necessarily produce the desired result. Actions speak louder than ...

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CEO and senior leaders are critical to employee satisfaction and engagement

22 Feb, 2015 Employee engagement, experience, satisfaction, Internal communication, Leadership role

Why is employee engagement important? Why push for stronger employee engagement? Well, a whole range of benefits are generated from treating employee engagement as a priority, even the most important organizational priority. Some of the most important benefits are listed below, as discussed in an 2018 article by Quantum Workplace. Every benefit is backed up by research referred in the article: Increased employee safety Better employee health Happier employees Greater employee satisfaction Better home ...

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