Issues and crises

Social media has become vital in crisis response

01 Jun, 2020 Issues and crises, Social media

After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found that landlines were down. What could be done to reach people? Social media. Within an hour of the earthquake striking Japan, Google launched their Person Finder app on their home page registry as a message board for survivors, family, and loved ones. The Person Finder was built by the ...

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How to manage risk in your communication activities

01 Jun, 2020 Issues and crises

Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the impact of potential problems and are not caught completely by surprise if something goes badly wrong. Risks are present in all communication activities, especially in major undertakings. Communication activities may not appear to involve much risk, but closer examination shows risk is integral to ...

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Why blogs are effective for online reputation management

01 Jun, 2020 Issues and crises, PR and the internet, Reputation, trust, stakeholder relations

When a company is targeted online by a large volume of negative content about its brand, the company's reputation becomes endangered. A fast response is critical to deal with an issue like this, and that’s what makes blogs stand out compared to other options in the Online Reputation Management spectrum. Blogs and online reputation management To get your message out and begin circulating good news rather than bad around the internet, blogging is an ...

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How to prevent situations from becoming crises

01 Jun, 2020 Issues and crises

Author René Henry has kindly granted permission to publish this excerpt from his latest book, Communicating in a Crisis: A Guide for Management. There are 10 steps a company, organization or institution needs to take or have in place to hopefully prevent a crisis, quickly close the crisis, or to meet the crisis as a challenge and create a positive opportunity. 1. Anticipate and have a plan Anticipate every possible crisis and ask “What ...

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Communicating effectively to employees in tough times

01 Jun, 2020 Change communication, Internal communication, Issues and crises

It is even more important to communicate well with employees when an organization is under financial pressure. The COVID-19 crisis has caused employees everywhere to be concerned about the security of their jobs. Employees worry about their retirement funds and even about the future of their organization. In their preoccupation with the problems they are prone to circulate rumors and lose productivity by speculating about the impact of the pandemic on them. So what ...

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How to unGoogle yourself

01 Jun, 2020 Issues and crises, PR and the internet

This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search engine archives. Out of curiosity, we all like to Google ourselves to see what is said about us in the search engine, but what happens when Google turns up results we don't like? How do we get our name removed from search engines when the material is damaging? A reputable financial consultant discovered one ...

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Crisis trends

01 Jun, 2020 Issues and crises

The Institute for Crisis Management  has published an annual “crisis report” about news coverage of crises in the United States since 1990. In 2018, the firm tracked a total of 792,336 'negative news stories.' The Institute defines a business crisis as “any problem or disruption that triggers negative stakeholder reactions that could impact the organization’s business and financial strength”. The Institute for Crisis Management is actually a private company – and the publication of ...

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Get the picture? Maintain a database of photos to use in issues and crises

01 Jun, 2020 Issues and crises, Visual communication

Most crisis plans overlook the critical need for handling visual images. I’m a writer by nature, and I tend to see things in terms of written words, but increasingly the trend is for people to want visual material. And images are essential today for good crisis communication. Reflecting the dramatic increase in the use of images is the fact that people post hundreds of millions of photos a day on Facebook, and the fact ...

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How to get senior management to act on your crisis communication plan

01 Jun, 2020 Issues and crises, Proving PR value

Well, well...the threat of a virus pandemic never entered experts' minds, not to mention the mind of the average person. All other risks have paled in comparison. Nevertheless, other risks still exist. Every week we see in the media the latest terrorism incident that has been thwarted or happened in countries around the world. And, of course, there are all the types of corporate crises that could happen, many related to the internet and ...

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Is your CEO really the best crisis spokesperson?

01 Jun, 2020 Issues and crises, Media relations

What to say in a crisis and who should say it? Those two questions can determine whether your organization’s reputation is enhanced or irreparably damaged when things go wrong. Answering those questions also exposes four myths about crisis management. Myth 1: Only the CEO can speak for your organization The CEO absolutely should be visible and speak when there is a crisis, especially to demonstrate compassion and commitment to action. But that is very ...

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