Internal communication

Preferred employee communication channels

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication

Employees want communication that helps them do their jobs and interests them. Therefore, it is important for organizations to find out the preferred employee communication channels of their workforce. This  will help strengthen employee engagement levels.

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Good communication can hugely lift employee engagement

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication

Communicators hold a powerful position by influencing the way things are done at work. Effective communicators establish a two-way flow of information for employees, and they also influence managers and executives to communicate better, which leads to stronger employee engagement. In fact, good communication can hugely lift employee engagement.

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Printed employee publications are still wanted

01 Jun, 2020 Internal communication

Based on the fundamental assumption that employees want to find out what is happening in their organization, should an employee publication be electronic or printed? Or should all employee communication be face-to-face? After all, various past studies seemed to show that employees most want to hear organizational news from their supervisor. The answers, like most things in real life, vary considerably according to many factors such as: the industry/sector, structure and location of the ...

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Good employee contact with customers leads to greater profitability

01 Jun, 2020 Internal communication, Marketing communication

Researchers have shown a direct connection between employee and customer behaviors in which employee attempts to improve customer satisfaction led to increased customer spending and therefore profitability. Study shows good employee training and communication lead to more satisfied customers. A study by North Western University in the United States found that good employee training and communication led to more satisfied customers who spent an average of 22% more than they would have otherwise. Researchers ...

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Internal communication starved of resources: Here’s how you can gain more funding

01 Jun, 2020 Internal communication, PR planning, strategy, budgeting, Proving PR value

The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational results Involvement – knowing their opinion is heard and is respected. High employee engagement creates around 22% higher organizational ...

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Your CEO and senior executives are crucial to employee engagement

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication, Leadership role

CEOs must lead the way with employee engagement. Your CEO and senior managers are key to employee satisfaction and engagement. In turn, these are key better organizational performance. These times of uncertainty caused by the global impact of COVID-19 and its variants make employee satisfaction and engagement even more vital. Read more about it here.

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Good internal communication leads to stronger employee engagement and therefore better organizational performance

01 Jun, 2020 Annual communication plans, Employee engagement, experience, satisfaction, Internal communication, Leadership role, PR planning, strategy, budgeting

Major studies around the world have consistently found that good internal communication leads to stronger employee engagement and therefore better organizational performance. Read the secrets in this longform article on how good internal communication creates impressive results.

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Communication lessons from downsizing programs

01 Jun, 2020 Change communication, Internal communication

The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few studies have investigated the perspective of those affected while they are in the midst of turmoil. Downsizing is the planned, intended reduction in personnel in an organization. Retrenchments take place, the organization shrinks and is restructured. The purpose is to change processes and decrease size to improve efficiency and ...

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How to communicate to strengthen your employer brand

01 Jun, 2020 Business management, Internal communication, Marketing communication, PR planning, strategy, budgeting

Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Read how to communicate to strengthen your employer brand.

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Audience segmentation is important for better communication

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of different audience segments – internally and externally. Audience segmentation is the process of dividing an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is ...

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